The trillion dollar challenge: Principles for profitable convergence
Tuesday, February 5th, 2008 Posted in Convergence, Distribution, Economics, Media, Social Networks, Society, Trends, Web/Tech | No Comments »In a Deloitte report of the above title Convergence is being driven by three underlying trends. The first is proliferation of digital data, which provides a common base for handling diverse types of information ? numbers, words, music, pictures, ...
Social commerce not “if” but “how” in the networked society
Tuesday, February 5th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Networks, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the age old phenomenon of Social Trade being energized ...
Social commerce not “if” but “how” in the networked society
Tuesday, February 5th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Networks, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the age old phenomenon of Social Trade being energized ...
Social commerce not “if” but “how” in the networked society
Tuesday, February 5th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Networks, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the age old phenomenon of Social Trade being energized ...
The wonderful world of Co-creation and why every business will learn to adopt the principles of Co-creation and Engagement
Sunday, February 3rd, 2008 Posted in Culture, Economics, Engagement Marketing, Generation C, Participation, Philosophy, Social Networks, Society, Strategy, Trends | No Comments »I feel like I am on a trip down memory lane, having posted recently on Engagement after going through some charts from 2004 and a post we made on Co-creation Today it is the paper written by ...
6 feet of junk mail or a 29% response rate? Blyk shows the way
Friday, February 1st, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Social Networks, Trends, Web/Tech | No Comments »Its a bit of a no brainer really. There are a few themes here that I want to touch on. But this post relates to Blyk and where its recent results suggest where and how advertising money is going to ...
Engagement Marketing as described in 2003
Tuesday, January 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Philosophy, Social Networks, Strategy, Television, Web/Tech | 2 Comments »Today, I have been mostly thinking about a workshop for a client and I went back into the SMLXL vaults and pulled out a presentation. If any one wants the charts, please get in touch with me. So here is ...
Gutenberg and the changing nature of how we read and find information
Sunday, January 27th, 2008 Posted in 7th Mass Media, Convergence, Culture, Media, Philosophy, Social Networks, Society, Sociology, Trends, Web/Tech | 1 Comment »We take technology as a raw substance and direct our creative energies to harness its capability to do our bidding and it has always been such since made found out how to make fire. We have mentioned Gutenberg from ...
1968 and all that
Wednesday, January 23rd, 2008 Posted in Culture, Generation C, Government & Politics, Law, Media, Participation, Philosophy, Social Networks, Society, Television, Trends | 3 Comments »In my speeches that I give, I often refer to how societies values change as the economy of that society develops. 1968 was a big year - the Paris Riots, Berlin, Prague, Chicago, Rome, Mexico City and even London. I ...
Classical Music - that was so yesterday
Sunday, January 20th, 2008 Posted in Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Media, Music, Networks, Participation, Philosophy, Social Networks, Trends, Web/Tech | 2 Comments »Oh no its not - I came across a New Yorker article by the esteemed Alex Ross - who writes a blog The Rest is Noise And he writes about how the blogosphere has helped drive a renewed interest ...
