Robbie shows us the way via the mobile
Friday, October 22nd, 2004 BBC news reported on Monday 18th, the Financial Times Tuesday 19th of Robbie Williams' Greatest Hits album to be sold in memory card format for mobile phones and hand-held computer. On the web, a discussion breaks out about the ... Ratings:
(No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Advertising, Culture, Engagement Marketing, Marketing, Media, Mobile, Social Networks, Society
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Advertising, Culture, Engagement Marketing, Marketing, Media, Mobile, Social Networks, Society
Bring on the gamers
Thursday, October 21st, 2004 Generation gaps are nothing new. But if John Beck and Mitchell Wade are right, those under the age of 34 think, learn and feel differently from everyone else. The root of this cognitive divide? Video games, since the 1980s ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Books, Convergence, Culture, Engagement Marketing, Gaming, Generation C, Marketing, Media, Networks, Social Networks, Society, Strategy, Trends, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: Books, Convergence, Culture, Engagement Marketing, Gaming, Generation C, Marketing, Media, Networks, Social Networks, Society, Strategy, Trends, Web/Tech
Sharing information is power
Wednesday, October 20th, 2004Our good friend Tomi Ahonen posts on the tBBC blog that sharing information today is power. Ahonen says: this leads me to my favourite saying about this time. Before, during the Networked Age and always before, it ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Convergence, Culture, Darwin, Generation C, Marketing, Networks, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
(No Ratings Yet) Loading ...Please wait
Posted in: Convergence, Culture, Darwin, Generation C, Marketing, Networks, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
Co-creation marketing
Wednesday, October 20th, 2004Steve Ruebel writes on his blog Micro Persuasion about a community campaign orchestrated by a company called Mozilla and what he calls open source marketing. Interesting concept. what he actually means is co-creation. Where brand and customer co-create ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Convergence, Culture, Engagement Marketing, Generation C, Marketing, Participation, Social Networks
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Convergence, Culture, Engagement Marketing, Generation C, Marketing, Participation, Social Networks
How to keep your customers? Use some common sense
Tuesday, September 21st, 2004Hally Suitt writing in Worthwhile wrote a post on customer retention on 14 September this year. This is what she saidI need a new cell phone -- new hardware -- and as I look at what my current wireless ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
(No Ratings Yet) Loading ...Please wait
Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
The Revolution will not be televised
Thursday, September 16th, 2004The Magnus University is to reprint the SMLXL white paper The Revolution will not be Televised Le Magnus University is a non-profit statutory university incorporated under the Private Universities Act of the State of Chhattisgarh, India. The ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, iPTV, Marketing, Media, Networks, Social Networks, Strategy, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, iPTV, Marketing, Media, Networks, Social Networks, Strategy, Trends
The “New Swiss Army Knife”
Friday, August 27th, 2004Adverblog writes: Guess what's the 21st century Swiss Army knife equivalent? The answer is on Reveries in an article by Scott Goodson, it's the mobile phone. This is something that SMLXL has been looking at for some time. ... Ratings: (No Ratings Yet)
Loading ... Comments: 4. Add yours. »
Please wait
Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Trends
Consumers: the next big player in consumer media?
Friday, August 20th, 2004A interesting article in MediaPost today about the power of the power of consumer-generated media (CGM). It relates the story of Peter Blackshaw, Intelliseek chief marketing officer, who had an unusual firsthand experience with the impact of online word-of-mouth. Blackshaw purchased ... Ratings: (No Ratings Yet)
Loading ... Comments: None. Add yours. »
Please wait
Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Trends, Web/Tech, Weblogs
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Trends, Web/Tech, Weblogs
Coca Cola takes mobile engagement into Spain
Sunday, August 15th, 2004New Media Age reported on 18 June 2004 that Cokehad made one of its biggest commitments to mobile media to date, selecting Spain as the launchpad for a branded mobile internet community. The company's Mobile Community features mobile services ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
Blogging the Observer
Monday, April 5th, 2004It was an interesting read, in Sundays Observer on blogging. Yet it seemed that the point was missed about the true nature and capability of blogging. The focus seemed about the egotistical nature of blogging, which is not wrong however, ... Ratings: (No Ratings Yet)
Loading ... Comments: 11. Add yours. »
Please wait
Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
(No Ratings Yet) Loading ...Please wait
Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Listen to Alan at SXSW
