Nobody is as clever as everybody
Friday, March 18th, 2005 My co-author and friend Tomi Ahonen gave me an article from the economist yesterday called The future of innovation. The rise of the creative consumerThe article discusses how online communities are engaging with a whole ... Ratings:
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Posted in: Culture, Darwin, Economics, Engagement Marketing, Engagement Research, Engagement Sciences, Participation, Philosophy, Social Networks, Strategy, Trends, Web/Tech
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Posted in: Culture, Darwin, Economics, Engagement Marketing, Engagement Research, Engagement Sciences, Participation, Philosophy, Social Networks, Strategy, Trends, Web/Tech
Building a brand through a community
Thursday, March 17th, 2005My good friend Adriana at the Big Blog Company flipped a link over to me today about building a brand via a blog and a community, which I wished we could have shoehorned into our book ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
Dyson uses blogs to launch new product
Thursday, March 17th, 2005Thanks to the guys at the Big Blog Company for bringing this to my attention Sucking sound Dyson as in vacuum cleaners is using the blogosphere to launch its new product. Net Imperative says... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Marketing, Marketing, Participation, Social Networks, Trends, Weblogs
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Posted in: Advertising, Engagement Marketing, Marketing, Participation, Social Networks, Trends, Weblogs
A Masterclass in Engagement – what there is to learn about Jamies School Dinners
Wednesday, March 9th, 2005I have been mulling over the Channel 4 programme Jamies School Dinners . And thought I would have a trawl through the net to see what was being said. Certainly the programme has excited debate - star and celebrity chef ... Ratings: (No Ratings Yet)
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Posted in: Broadcast, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Media, Philosophy, Social Networks, Society
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Posted in: Broadcast, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Media, Philosophy, Social Networks, Society
An open conversation with General Motors
Wednesday, February 23rd, 2005Neville Hobson has a relevant and timely post on his blog. A conversation with Michael Wiley, Director New Media at GM. This caught our eye at SMLXL since we mention Bob Lutz Vice Chairman at General Motors - ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Convergence, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
TiVo the anticable
Tuesday, February 22nd, 2005Big thinking over at Buzz machine on what to do with TiVo Buzz machineMore important, follow the Apple example and sell community (by making it, as Om suggests, an exclusive club): Aggregate the opinions and recommendations, the links and behavior, ... Ratings: (No Ratings Yet)
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Posted in: Broadcast, Convergence, Culture, Darwin, Economics, Engagement Marketing, Marketing, Media, Social Networks, Strategy, Trends, Web/Tech
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Posted in: Broadcast, Convergence, Culture, Darwin, Economics, Engagement Marketing, Marketing, Media, Social Networks, Strategy, Trends, Web/Tech
Its politics, big business and big media. But not as we know it
Tuesday, February 22nd, 2005Iain Duncan Smith's article in the Guardian on Saturday made for some interesting readingFor decades the national conversation in most western countries has been directed by a few talking heads. Newspapers play important roles but all ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Convergence, Culture, Darwin, Engagement Politics, Ethics, Media, Networks, Newspapers, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Citizen journalism, Convergence, Culture, Darwin, Engagement Politics, Ethics, Media, Networks, Newspapers, Participation, Social Networks, Society, Trends, Weblogs
Communities Dominate Brands
Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
Corporate America on the rack
Monday, February 7th, 2005Reported in the Financial Times February 7 2005 Verizon is taken to court in a civil class action - which signals to large corporations - that the customer is clearly in the driving seat. The FT reportsthe lawsuit against Verizon ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Strategy, Trends, Weblogs
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Strategy, Trends, Weblogs
Web browser Firefox grows via socially networked media
Thursday, January 20th, 2005Mediapost talks about the increasing use and spread of the web browser Firefox. Developed by a non-for-profit organisation Mozilla. The browser has been downloaded for use 19 million times so far. And according to the Firefox website has happened in ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech
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Listen to Alan at SXSW
