Corporate America on the rack
Monday, February 7th, 2005 Reported in the Financial Times February 7 2005 Verizon is taken to court in a civil class action - which signals to large corporations - that the customer is clearly in the driving seat. The FT reports the lawsuit against Verizon ...
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Strategy, Trends, Weblogs
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Strategy, Trends, Weblogs
Web browser Firefox grows via socially networked media
Thursday, January 20th, 2005 Mediapost talks about the increasing use and spread of the web browser Firefox. Developed by a non-for-profit organisation Mozilla. The browser has been downloaded for use 19 million times so far. And according to the Firefox website has happened in ...
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech
Bob Lutz Blogs
Sunday, January 9th, 2005 Don't know who Bob Lutz is? The vice chairman of General Motors. Fast Company ran a post that Lutz is now blogging. And the good the bad and the ugly are responding as Fast Company points out. Remarkably, the marketing ...
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752 views
Posted in: Engagement Marketing, Marketing, Media, Participation, Social Networks, Trends, Weblogs
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Posted in: Engagement Marketing, Marketing, Media, Participation, Social Networks, Trends, Weblogs
Apple evangelism? Viral marketing?
Tuesday, December 21st, 2004 An interesting story in wired Not only are Apple evangelists making their own ads and putting them out on the net. You can now iPodize your own images, says the article: Customers upload a digital snap, choose ...
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749 views
Posted in: Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Participation, Philosophy, Social Networks, Web/Tech
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Posted in: Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Participation, Philosophy, Social Networks, Web/Tech
Fire your ad agency and get your neighbour to create your ads
Monday, December 13th, 2004 From Wired Magazine School teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly 'going viral.' To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a ...
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society, Web/Tech, Weblogs
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society, Web/Tech, Weblogs
Co-creating experiences, co-creating value
Sunday, November 28th, 2004 My dear friend Adriana Cronin-lucas at the Big Blog Company drew my attention to a recent e-newsletter by trendwatching entitled customer made Tendwatching observes the debate that people are having about brands, products services, companies. And, making ...
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Posted in: Citizen journalism, Convergence, Culture, Economics, Engagement Marketing, Engagement Research, Generation C, Media, Networks, Participation, Social Networks, Society, Travel, Trends, Web/Tech
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Posted in: Citizen journalism, Convergence, Culture, Economics, Engagement Marketing, Engagement Research, Generation C, Media, Networks, Participation, Social Networks, Society, Travel, Trends, Web/Tech
Bringing traditional advocacy into the age of the Internet
Friday, November 5th, 2004 A curious thing is happening in the US. A grassroots consumer/customer advocacy campaign for an open-source browser from the Mozilla Foundation. As this web browser is being developed for a non-for-profit-organisation, who have limited funds Rob Davis marketing director appealed to ...
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Marketing, Participation, Social Networks, Society, Web/Tech
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Marketing, Participation, Social Networks, Society, Web/Tech
Nowhere to run to
Tuesday, November 2nd, 2004 Unlike the UK, blogging (online publishing and peer to peer feedback) is big in the US. It is also increasingly used in the US as a powerful mediator of the truth. Mazda got themselves into some very hot water recently when they ...
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Football, mobile phones and bird watching
Sunday, October 31st, 2004 Premier League downloads could answer 3G operators' prayer reported the Financial Times When Vodafone officially launches its 3G service on November 10, it will showcase a wide array of new services designed to persuade its customers to spend more ...
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592 views
Posted in: 7th Mass Media, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Messaging, Mobile, Newspapers, Social Networks, Society, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Messaging, Mobile, Newspapers, Social Networks, Society, Trends, Web/Tech, Weblogs
Imagine there is no Internet
Tuesday, October 26th, 2004 In the materialistic world of commercial media, it is nigh-on impossible to follow the late John Lennon's instructions and imagine "no possessions". But as an alternative parlour game, many media execs like to play the watered-down version: "imagine there's ...
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Posted in: Convergence, Culture, Darwin, Economics, Engagement Marketing, Media, Newspapers, Social Networks, Strategy, Trends, Web/Tech, Weblogs
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Posted in: Convergence, Culture, Darwin, Economics, Engagement Marketing, Media, Newspapers, Social Networks, Strategy, Trends, Web/Tech, Weblogs
