Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ... Ratings:
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
The powerful medium of two-way conversations
Saturday, April 30th, 2005Adriana at the Big Blog Company found this great quote for all you blog sceptics out there. C'mon YOU KNOW WHO YOU ARE - I even met one or two last night at the ICA where I was ... Ratings: (No Ratings Yet)
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Posted in: Culture, Engagement Marketing, Generation C, Quotes, Social Networks, Strategy, Weblogs
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Posted in: Culture, Engagement Marketing, Generation C, Quotes, Social Networks, Strategy, Weblogs
The BBC & social media
Saturday, April 30th, 2005John Naughton writing in last weeks Observer, published an article Priceless thinking at the BBC. Essentially the BBC is going to produce a Creative Archive The BBC describes it thus a "pioneering new approach to public ... Ratings: (No Ratings Yet)
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Posted in: Broadcast, Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Research, Generation C, Media, Participation, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Broadcast, Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Research, Generation C, Media, Participation, Social Networks, Society, Strategy, Trends, Web/Tech
Communities Dominate Brands [2]
Tuesday, April 26th, 2005In mobile technology weblog- Tomi Ahonen is interviewedQ. If you had to summarise the key message in your new book, Communities Dominate Brands, what would it be? A. The digitally connected and empowered customer-community ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Books, Convergence, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Society, Trends
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Posted in: 7th Mass Media, Books, Convergence, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Society, Trends
Bill Gates muses on two way flows of communication
Wednesday, April 20th, 2005Bill Gates on BloggingTony Perkins of AlwaysOn, the blogazine of innovation writes in the hard copy (not available online) about Bill Gates' comments on blogging during a private dinner at Gates home on Lake Washington: Blogging makes it very ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Generation C, Media, Participation, Philosophy, Quotes, Social Networks, Society, Strategy, Trends, Weblogs
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Posted in: Engagement Marketing, Generation C, Media, Participation, Philosophy, Quotes, Social Networks, Society, Strategy, Trends, Weblogs
Brands and Blogs
Sunday, April 10th, 2005 Jake over at Community Guy has posted an update on the Krytonite story An interview he has picked up from flackLife with comments on an interview with the General manager from Kryptonite It reinforces our view that ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Ethics, Marketing, Networks, Social Networks, Trends, Weblogs
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Posted in: Engagement Marketing, Ethics, Marketing, Networks, Social Networks, Trends, Weblogs
The web is not the Internet
Wednesday, March 30th, 2005 TV News in a Postmodern World - Beyond the World Wide Web. Stuff I liked: People do not demand messages. The internet becomes powerful when it can truly deliver1). Need to know2). Need to buyAnd of course this becomes ever ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Society, Strategy, Web/Tech
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Posted in: Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Society, Strategy, Web/Tech
Clear channel to webcast music programs
Tuesday, March 29th, 2005From AdAgeAs competition from iPods, cable music networks, satellite radio and online music services intensifies, Clear Channel Radio is launching a weekly Web-based video program featuring live in-studio performances. Similar to MTV's Unplugged, Clear Channel will stream the program, called ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Darwin, Distribution, Economics, Generation C, Marketing, Media, Social Networks, Statistics, Strategy, Trends, Web/Tech
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Posted in: Convergence, Darwin, Distribution, Economics, Generation C, Marketing, Media, Social Networks, Statistics, Strategy, Trends, Web/Tech
Co-creation to deliver customer value
Thursday, March 24th, 2005 Marketing Playbook Posted recently about the Apple iPod, and the whole accessory eco-system that has developed around it. Which has led to fierce competition among the accessory developers. Its no longer iPod killer, its the iTrip killer. It intrigues me, ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Engagement Marketing, Marketing, Participation, Philosophy, Science, Social Networks, Strategy
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Posted in: Convergence, Culture, Engagement Marketing, Marketing, Participation, Philosophy, Science, Social Networks, Strategy
Word of mouth the new black
Thursday, March 24th, 2005Just hot from my Inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth. Peer Pleasure: Teens ConnectAccording to comScore Media Metrix, more than ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs
Listen to Alan at SXSW
