Archive for the ‘Social Marketing Intelligence’ Category

Life and commerce in the connectivity of clouds

Saturday, May 16th, 2009Nicholas Carr in his book The Big Switch describes how Edison transformed society, by being able to generate and deliver electricity through a connected network that was previously thought impossible - or had not even been though about at all.The ...

The black gold of the 21st Century @ the Helsinki School of Economics

Tuesday, May 12th, 2009Tomorrow I get on a plane to fly to my surrogate home Finland. I have been invited by the Helsinki School of Economics to give a presentation about Social Marketing Intelligence - the black gold of the 21st Century, ...

Transformation in Cologne

Wednesday, March 25th, 2009Tomorrow I am speaking at a Nokia Siemens event in Cologne on TransformationTransformation, what is transformation? Transformation represents change and change is the means, by which the future enters our lives. It doesn’t knock or ring the doorbell. It simply, ...

Think Mobile

Tuesday, March 17th, 2009Today, I find myself leaving Austin Texas, and flying to New York to speak at the Think Mobile event 18th - 19th March at the New Yorker hotel. I am chairing a panel around this topic...Monetization with Mobile Social Media Currencies ...

Thank you sxsw

Sunday, March 15th, 2009Yesterday I gave a presentation on the networked society and the implications for media that we now describe as social, and what they means for marketing and communications.The presentation was developed from the book social media marketingBarnes and Noble sold ...

Making sense of social media marketing communications

Tuesday, March 10th, 2009Why making sense? Because - when you stop making sense, you lose the right to lead.Jonathan MacDonald reviews our new book Social Media Marketing At the centre of this is the importance of data. In case you are not aware of ...

The networked society re-boots marketing

Thursday, February 26th, 2009Recently published a new book called Social Media Marketing, that I co-authored with Brian Jacobs, Jouko Ahvenainen and Ajit Joakar. What's it all about?‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms – ...

The myth of Japan and mobile useage

Friday, February 6th, 2009Lars Ishii-Cosh a good friend of mine who runs Wireless Watch Japan amongst other things, makes in my view some very interesting observations about mobile useage in that country.And in so doing explodes some myths in the process.The urban legend ...

Mobile and the survelliance society

Tuesday, January 20th, 2009Stephen Fry, talked about the survelliance society in one of his podgrams as being a better phraseology to describe our CCTV cultre. Shortening it to SS.I have written a number of papers (The black gold of the 21st Century and ...

The Johnston Press – it did not have to be this way

Monday, December 15th, 2008The lack of an effective digital strategy, few apparent plans aside from further cost cuts, and concerns over refinancing debt are the main reasons cited for the share price collapse.Writes the Sunday HeraldAnd of course the banking collapse and its ...

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