Archive for the ‘Social Marketing Intelligence’ Category

The glittering allure of the mobile society: destination Japan

Friday, August 21st, 2009Last year I wrote The glittering allure of the mobile society for Microsoft, which you can download hereFrom Japan, we get an interesting service that fits into what the mobile society is all about from infinita TVAs #5 in our ...

Do some Newsbrands want to charge for the right to lie to you?

Monday, August 17th, 2009Is Journalism Online like Spotify? Which I posted about in networked economics comes to the music industryThe Journalism Online e-commerce system will offer a single account for users to access all the publishers' websites and a range of payment options ...

Surviving, and thriving in this wired up world

Thursday, August 13th, 2009Early this year,  I co-wrote a book called Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem. (Futuretext 2009).This book is important because, the 4 ...

Traditional media must “engage” or die

Thursday, August 13th, 2009Half the country's 1,300 local newspapers will close between now and 2013, destroying 20,000 media jobs. There will be a decline of original content across the board that will have enormous consequences for democracy.Its not that journalism, news and newspapers ...

Networked economics comes to the music industry

Friday, August 7th, 2009Richard Wray writes,It has finally sunk in that there will not be one single replacement for the ongoing drop in "physical" music sales - in other words, the perpetual decline in CD buying. Instead, a host of new services will ...

Whose doing what in a community?

Wednesday, August 5th, 2009Websites where users can organize and share information are flourishing, but it can be hard to know which users and information to trust. Now a team of European researchers has developed an algorithm that ranks the expertise of users and ...

Communities Dominate Brands – prescient

Saturday, August 1st, 2009Tim Harrap in a twitter post mentioned a conversation @ Marketing in Australia that identifies Communities Dominate Brands as being – prescient. We have become linked to what is now commonly called Social Media - thought I still prefer the ...

True knowledge in the semantic network

Thursday, July 30th, 2009Rennee Blodgett writes about her recent visit to Cambridge and interviews the CEO of True KnowledgeTrue Knowledge improves the experience of finding known facts on the Web. Think: semantic search. Their first service–the True Knowledge Answer Engine–is a major step ...

Travelling Geeks in Cambridge

Friday, July 10th, 2009The Travelling Geeks came to Cambridge today, hosted by the EEIA -  founded by Jeff Saperstein and Renee Blodgettwho are:Howard RheingoldJD LasicaTom ForemskiMeghan AshaCraig NewmarkSarah LacySusan BrattonAyelet NoffRobert ScobleSky SchuylerIts a bit like the Magnificent 7 - but there ...

Social Marketing Intelligence @ MoMo Amsterdam

Tuesday, June 9th, 2009I spoke at MoMo Amsterdam last Monday on: Transformation, the communications revolution, data and the implications for marketing

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