Archive for the ‘Social Marketing Intelligence’ Category

SMLXL: business and communications innovation

Friday, October 2nd, 2009I am often asked what we do @ SMLXL here's a film that provides a brief overview of the SMLXL philosophy, and some examples of the type of work and projects we have undertaken over the last few years.From Interruption ...

Figaro Social communications conference

Thursday, October 1st, 2009Social social everywhere, but why?The Figaro Social Media conference looks like its going to be a good event, as it blends some interesting topics and issues together. Both commercial and non-commercial. The challenges of understanding how to conduct successful communications ...

Mobile: my remote control for life, a masterclass

Thursday, October 1st, 2009[caption id="attachment_4491" align="aligncenter" width="435" caption="http://www.flickr.com/photos/sicoactiva/2092062723/in/photostream/"][/caption]Mobile Marketing is increasingly moving towards the centre stage of the marketing industry. Many claim to hold the elixir of “how to do” mobile marketing, there are however only a few who really have that ...

Refined social data changes everything you ever thought about marketing

Thursday, September 24th, 2009[caption id="attachment_4447" align="aligncenter" width="482" caption="http://www.flickr.com/photos/21782644@N04/3191535692"][/caption]This is the basis for my presentation @ Monitoring Social InformationIn the near future wars will be fought over scarce resources; water, oil, and food. The other war that will be fought will be over data. ...

A reality check for augmented reality

Thursday, September 24th, 2009After posting about mobile augmented reality here and here I came across an article in New ScientistI disagree, with the wobbly start headline, but I liked the reality check. Something that was reinforced recently by AR specialist Robert Rice, he ...

Advice for regional news groups in the networked economy

Wednesday, September 23rd, 2009Regional newspaper publishers are gearing up to play a big part in the future provision of ITV news following a government report.was the news on Hold the Front PageWhich prompted the comment:So these big newspaper groups can find the money ...

Networked music economics and the cloud

Tuesday, September 22nd, 2009From Wired Magazine 5 music services that place their economic models in the cloud5 Sites That Tap the Music in the CloudFizy This Turkish site compiles audio from around the Net into a database from which you can curate your ...

Monitoring the social flows of communication data

Thursday, September 17th, 200917th November this event takes placeWith the phenomenal growth of social networks, blogging, video & image-sharing and micro-blogging, Social Media Monitoring (SMM) is becoming one of the hottest areas of marketing and PR innovation. Enabling companies to listen to conversations, ...

The open gardens of augmented reality

Wednesday, September 16th, 2009Recently we posted about Layar – an augmented reality mobile screen, and I know that this is a topic that is going to transform marketing and communications and how in fact we interface with the world.INTERFACE WITHOUT INTERFERENCEIs a saying ...

Augmented reality on mobile with layar

Thursday, September 10th, 2009We like layar: Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone.For example here is a ...

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