Refined social data changes everything you ever thought about marketing
Thursday, September 24th, 2009[caption id="attachment_4447" align="aligncenter" width="482" caption="http://www.flickr.com/photos/21782644@N04/3191535692"][/caption]This is the basis for my presentation @ Monitoring Social InformationIn the near future wars will be fought over scarce resources; water, oil, and food. The other war that will be fought will be over data. ... Ratings:
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Data, Economics, Engagement Research, Generation C, Identity, Law, Link Economy, Marketing, Media, Mobile, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Virtual Worlds, Web/Tech
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Data, Economics, Engagement Research, Generation C, Identity, Law, Link Economy, Marketing, Media, Mobile, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Virtual Worlds, Web/Tech
A reality check for augmented reality
Thursday, September 24th, 2009After posting about mobile augmented reality here and here I came across an article in New ScientistI disagree, with the wobbly start headline, but I liked the reality check. Something that was reinforced recently by AR specialist Robert Rice, he ... Ratings:
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Posted in: 7th Mass Media, Advertising, Convergence, Darwin, Data, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Ethics, Generation C, Identity, Marketing, Media, Mobile, Newspapers, Science, Search Econmics, Social Marketing Intelligence, Trends, Virtual Worlds, Web/Tech
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Monitoring the social flows of communication data
Thursday, September 17th, 200917th November this event takes placeWith the phenomenal growth of social networks, blogging, video & image-sharing and micro-blogging, Social Media Monitoring (SMM) is becoming one of the hottest areas of marketing and PR innovation. Enabling companies to listen to conversations, ... Ratings: (No Ratings Yet)
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The open gardens of augmented reality
Wednesday, September 16th, 2009Recently we posted about Layar – an augmented reality mobile screen, and I know that this is a topic that is going to transform marketing and communications and how in fact we interface with the world.INTERFACE WITHOUT INTERFERENCEIs a saying ... Ratings: (2 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Identity, Law, Link Economy, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Identity, Law, Link Economy, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech
True knowledge in the semantic network
Thursday, July 30th, 2009Rennee Blodgett writes about her recent visit to Cambridge and interviews the CEO of True KnowledgeTrue Knowledge improves the experience of finding known facts on the Web. Think: semantic search. Their first service–the True Knowledge Answer Engine–is a major step ... Ratings: (No Ratings Yet)
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Creating economic value in; content, social communication and Mobility
Friday, March 27th, 2009Was the guts of Gerd Leonhards presentation at the Nokia Siemens Transformation conference in Cologne this week.Fascinating stuff, and I was very glad that we got to shake hands and have a good chat too.Gerds argument is that the global ... Ratings: (No Ratings Yet)
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Posted in: Broadcast, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Film, Gaming, Generation C, Government & Politics, Link Economy, Marketing, Media, Mobile, Music, Networks, Newspapers, Politics, Search Econmics, Social Networks, Society, Strategy, Television, Trends, Web/Tech
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Posted in: Broadcast, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Film, Gaming, Generation C, Government & Politics, Link Economy, Marketing, Media, Mobile, Music, Networks, Newspapers, Politics, Search Econmics, Social Networks, Society, Strategy, Television, Trends, Web/Tech
The networked society re-boots marketing
Thursday, February 26th, 2009Recently published a new book called Social Media Marketing, that I co-authored with Brian Jacobs, Jouko Ahvenainen and Ajit Joakar. What's it all about?‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms – ... Ratings: (No Ratings Yet)
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The Johnston Press – it did not have to be this way
Monday, December 15th, 2008The lack of an effective digital strategy, few apparent plans aside from further cost cuts, and concerns over refinancing debt are the main reasons cited for the share price collapse.Writes the Sunday HeraldAnd of course the banking collapse and its ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Data, Distribution, Economics, Media, News, Newspapers, Participation, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Are the sluice gates open for newspaper ad revenues?
Tuesday, December 2nd, 2008Newspaper ad revenue fell almost $2 billion in the third quarter for a record 18.1% decline, according to new statistics from the Newspaper Association of America. What's worse, newspapers' online ad revenue fell for the second quarter in a row. ... Ratings: (No Ratings Yet)
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Is that distributed cloud computing on the horizon?
Monday, December 1st, 2008A hundred years ago, companies stopped generating their own power with steam engines and dynamos and plugged into the newly built electric grid. The cheap power pumped out by electric utilities didn’t just change how businesses operate. It set off ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Darwin, Data, Distribution, Economics, Networks, Science, Search Econmics, Sociology, Strategy, Trends, Web/Tech
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Listen to Alan at SXSW
