Communties Dominate Brands best book of 2005
Wednesday, January 11th, 2006The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ... Ratings:
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Data, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Organisations, Engagement Research, Engagement Sciences, Ethics, Events, Film, Gaming, Generation C, Government & Politics, Health, Humour, iPhone, iPTV, Law, Link Economy, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Science, Second Life, Social Networks, Society, Sociology, Statistics, Strategy, Television, Trends, Uncategorized, US Airways, Virtual Worlds, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Data, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Organisations, Engagement Research, Engagement Sciences, Ethics, Events, Film, Gaming, Generation C, Government & Politics, Health, Humour, iPhone, iPTV, Law, Link Economy, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Science, Second Life, Social Networks, Society, Sociology, Statistics, Strategy, Television, Trends, Uncategorized, US Airways, Virtual Worlds, Web/Tech, Weblogs
Co-creation to deliver customer value
Thursday, March 24th, 2005 Marketing Playbook Posted recently about the Apple iPod, and the whole accessory eco-system that has developed around it. Which has led to fierce competition among the accessory developers. Its no longer iPod killer, its the iTrip killer. It intrigues me, ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Engagement Marketing, Marketing, Participation, Philosophy, Science, Social Networks, Strategy
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Posted in: Convergence, Culture, Engagement Marketing, Marketing, Participation, Philosophy, Science, Social Networks, Strategy
Listen to Alan at SXSW
