How social analytics benefits consumers
Friday, November 7th, 2008 Posted in 7th Mass Media, Advertising, Economics, Marketing, Media, Mobile, Networks, Science, Social Networks, Strategy, Trends, Web/Tech | No Comments »[caption id="attachment_793" align="alignnone" width="300" caption="The complexity and beauty of social network theory"][/caption] Using new social tools, consumers can decide, what information they want to reveal to the advertisers and what to keep private. For marketers and advertisers, this is a unique ...
The Black Gold of the 21st Century - refined data
Tuesday, September 30th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Science, Strategy, Trends, Uncategorized, Web/Tech | 1 Comment »An interesting piece/rant from Bob Garfield - SMLXL has written a whitepaper on Social Marketing Intelligence - the black gold of the 21st Century - please contact me alanm (AT) smlxtralarge (DOT) com We've stipulated already that display advertising as a ...
When Petrabytes seem like kilobytes - what comes next?
Monday, April 7th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Sciences, Marketing, Mobile, Networks, Retail, Science, Social Networks, Society, Web/Tech | 5 Comments »Affirmation is a great and positive word and I have been feeling some affirmation recently and here is another small slice The concept of Web 2.0 is a dynamic, user-driven mesh of technologies Absolutely, and Carlota Perez in her book Technological ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
Social Marketing Intelligence and society
Wednesday, March 26th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Government & Politics, Media, Mobile, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Sorry to our readers that I have been somewhat absent - Tomi thought I had fallen off a cliff - the fact is I have been working on a number of rather time consuming projects. Anyway a lot to get through. We ...
Search goes social
Saturday, February 16th, 2008 Posted in Advertising, Convergence, Economics, Media, Networks, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Delver is a new search engine built around the uses of social-network data to return personalized results from the larger Web. a person begins a search at Delver by typing in her name. Delver then crawls social-networking ...
We’re all loved up but we’re not making any cash. Who will be the first to build a portfolio of next generation marketing communications capability
Friday, November 30th, 2007 Posted in Advertising, Darwin, Engagement Marketing, Media, Retail, Science, Social Networks, Strategy, Television, Trends, Web/Tech | 1 Comment »In a business week article Struggles of a Mad Man Kevin Roberts CEO of Saatchi & Saatchi regales us with how he won the business of JC Penny. It seems by getting the Chairman drunk and then telling ...
We’re all loved up but we’re not making any cash. Who will be the first to build a portfolio of next generation marketing communications capability
Friday, November 30th, 2007 Posted in Advertising, Darwin, Engagement Marketing, Media, Retail, Science, Social Networks, Strategy, Television, Trends, Web/Tech | No Comments »In a business week article Struggles of a Mad Man Kevin Roberts CEO of Saatchi & Saatchi regales us with how he won the business of JC Penny. It seems by getting the Chairman drunk and then telling ...
The architecture of participation: or, Nobody is as clever as everybody
Thursday, October 18th, 2007 Posted in Culture, Economics, Education, Engagement Marketing, Generation C, Government & Politics, Law, Media, Networks, Participation, Philosophy, Science, Social Networks, Society, Trends, Web/Tech | No Comments »The architecture of participation, is a great line and nice idea that is part of a post at Epic blog Further Students in some institutions are now being encouraging to add and edit information on Wikipedia as part ...
Remoulding the human clay - Remoulding Media and Communications
Thursday, October 11th, 2007 Posted in Culture, Darwin, Economics, Media, Networks, Philosophy, Science, Social Networks, Society, Sociology, Trends, Web/Tech | No Comments »Historians often assume that they need pay no attention to human evolution because the process ground to a halt in the distant past. That assumption is looking less and less secure in light of new findings based on ...
