Communities Dominate Brands
Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ... Ratings:
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
P&G sees the Light, the rest of the world now has to follow
Sunday, January 16th, 2005Late in 1999, I began my research into the changing landscape of media, marketing and communications. The blogs of many people, the surveys; Yankelvich, The Chartered Institute of Marketing, Deutsch Bank - they all say the same. That conventional marketing ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Darwin, Engagement Marketing, Marketing, Media, Participation, Retail, Strategy, Trends
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Easy Riders Raging Bulls from movies to searching for experiences
Thursday, November 18th, 2004In the book Easy Riders Raging Bulls , the impact of films on our culture is described thus in the words of Susan Sontag:It was at this specific moment in the 100 year history of cinema that ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Networks, Retail, Society, Trends, Web/Tech
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From Interruption to Engagement
Wednesday, September 29th, 2004Linda Wolf, chairman and CEO of Leo Burnett Worldwide, offered her own assessment of the paradigm shift (in marketing communications), which she says involves exposure giving way to engagement, interruption giving way to permission, and broadcasting giving way to customization. So ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Marketing, Engagement Research, Marketing, Media, Retail, Trends
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All change on the high street
Monday, September 27th, 2004Tesco threatens big names on the high street Was the headline in the FT September 25/26 2004 This is what Chris Brown-Humes had to sayTesco's stunning half-year end results were not just bad news for direct competitors such as ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Darwin, Distribution, Economics, Retail, Society, Trends, Web/Tech
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How does a company reduce prices to a level lower than their operating expenses and still make money?
Monday, September 20th, 2004Is the question that Chris Hoyt asks writing for Reveries. Hoyt answers his own question:Well, this is exactly the problem that most supermarkets face today. Wal-Mart's 2004 average gross margin at 22.5 percent is now lower than ...Context is King
Monday, August 16th, 2004Interbrand has recently published the list of the top 100 brands, reported in design week29 July 2004, Design Week By Mike Exon Apple and Amazon have made the biggest gains in brand equity this year, with ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Culture, Darwin, Economics, Engagement Marketing, Marketing, Retail, Statistics, Strategy
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Even Longer Goodbye
Tuesday, July 13th, 2004P&G bankrolled commercial television and was the biggest spender on broadcast advertising. But P&G have realised that this dinosaur of a business model is no longer financially tenable. That the costs of marketing are rising whilst the effectiveness of that activity ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Retail, Statistics, Trends
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The Long Goodbye or Are You Talkin’ to Me?
Saturday, May 15th, 2004Finally I have got round to responding to this article written by Nick Kettles When the Chartered Institute of Marketing produces a report "You talkin to me? Marketing Communications in the age of consent." One knows that things in the world of ... Ratings: (No Ratings Yet)
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Its life, but not as we know it
Friday, April 2nd, 2004 The changing retail high streetBy Alan Moore, Ross Sleight, & Axel Chaldecott As a child, I remember experiencing the strange but curiously wonderful smell of the tobacconist, or the lure of the sweetshop, with its dark wooden counter and rows and ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Marketing, Mobile, Retail, Trends
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Listen to Alan at SXSW
