We’re all loved up but we’re not making any cash. Who will be the first to build a portfolio of next generation marketing communications capability
Friday, November 30th, 2007 Posted in Advertising, Darwin, Engagement Marketing, Media, Retail, Science, Social Networks, Strategy, Television, Trends, Web/Tech | 1 Comment »In a business week article Struggles of a Mad Man Kevin Roberts CEO of Saatchi & Saatchi regales us with how he won the business of JC Penny. It seems by getting the Chairman drunk and then telling ...
We’re all loved up but we’re not making any cash. Who will be the first to build a portfolio of next generation marketing communications capability
Friday, November 30th, 2007 Posted in Advertising, Darwin, Engagement Marketing, Media, Retail, Science, Social Networks, Strategy, Television, Trends, Web/Tech | No Comments »In a business week article Struggles of a Mad Man Kevin Roberts CEO of Saatchi & Saatchi regales us with how he won the business of JC Penny. It seems by getting the Chairman drunk and then telling ...
Japan an advanced mobile marketing and communications ecology
Friday, October 5th, 2007 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, Media, Mobile, Music, Participation, Retail, Social Networks, Society, Statistics, Strategy, Trends, Web/Tech | 3 Comments »Its all going gangbusters in Japan from Why mobile Japan leads the world A combination of an urban lifestyle and infrastructure advantages mean that the fixed internet is being left behind by the mobile, claims the Guardian. Books on mobile, ...
Only in Korea, the virtual fashion mall
Wednesday, August 29th, 2007 Posted in 7th Mass Media, Darwin, Economics, Engagement Marketing, Generation C, Media, Mobile, Retail, Strategy, Trends, Web/Tech | 3 Comments »Michelle Attmore of Miss Selfridge, sent me this interesting ditty I-Fashion! South Korea's Shinsegae Department Store is claiming a world first by launching an advanced virtual reality fashion store to help enhance customer choice and boost apparel sales. On the i-Fashion ...
In the networked world, the only thing worse than being sampled is not being sampled
Monday, July 9th, 2007 Posted in Advertising, Distribution, Economics, News, Retail | 2 Comments »So I guess we should be flattered. I worked with Alan Moore for 8 intense months in which we were charged with establishing a Pan-European brand proposition that would help define a new beverage category. Alan's role was chief ...
Mobile Social Networking at Oxford University
Wednesday, July 4th, 2007 Posted in Advertising, Convergence, Culture, Engagement Marketing, Generation C, Media, Mobile, Music, Newspapers, Retail, Social Networks, Trends | No Comments »Yesterday I was teaching in Oxford on the Mobile Social Networking Course. With Mr Tomi Ahonen and Steve Jones. It was a great deal of fun, and I enjoyed myself immensely. We had a full house and people had come from as far ...
Mobile the 7th Mass Media is to internet like TV is to radio
Tuesday, February 27th, 2007 Posted in 7th Mass Media, Advertising, Convergence, Generation C, Media, Messaging, Mobile, Music, Newspapers, Participation, Retail, Social Networks, Strategy, Television, Virtual Worlds, Web/Tech | 71 Comments »UPDATE MAY 2008 - there is a strongly updated and revised major article about the 7th Mass Media, entitled Deeper Insights into 7th Mass Media. You might want to read that first.Mobile as the 7th mass media is as much ...
I want them everywhere, 2D barcodes: LOVE THEM, no more typing!
Thursday, February 15th, 2007 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Engagement Marketing, Generation C, Media, Mobile, Retail, Science, Strategy, Trends | 22 Comments »I've talked about my Nokia N-93 being a superbly complete phone. The one part I didn't speak much about, as I didn't really have good opportunity to test it, was the 2D barcode reader. Its the first Nokia phone I've ...
World first? Nightclub passes ONLY via mobile
Friday, February 9th, 2007 Posted in Advertising, Culture, Engagement Marketing, Generation C, Messaging, Mobile, Retail, Society, Trends | No Comments »We've reported of various mobile ticketing ideas, from rock concert ticket sales to airline tickets and public transportation subways, trams etc. But this is a first as far as I can tell. Now a disco/night club in the UK has ...
Dynamic Google ads on TV?
Monday, January 30th, 2006 Posted in Advertising, Broadcast, Convergence, Darwin, Distribution, Economics, Marketing, Media, Networks, Retail, Social Networks, Strategy, Trends, Web/Tech | Comments OffInteresting article via the New York Times: This Time, the Revolution Will Be Televised Convergence is back, but it is not what it used to be. Following its release after about five years in the halfway house for overblown ...
