Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ... Ratings:
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
The powerful medium of two-way conversations
Saturday, April 30th, 2005Adriana at the Big Blog Company found this great quote for all you blog sceptics out there. C'mon YOU KNOW WHO YOU ARE - I even met one or two last night at the ICA where I was ... Ratings: (No Ratings Yet)
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Posted in: Culture, Engagement Marketing, Generation C, Quotes, Social Networks, Strategy, Weblogs
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Posted in: Culture, Engagement Marketing, Generation C, Quotes, Social Networks, Strategy, Weblogs
Bill Gates muses on two way flows of communication
Wednesday, April 20th, 2005Bill Gates on BloggingTony Perkins of AlwaysOn, the blogazine of innovation writes in the hard copy (not available online) about Bill Gates' comments on blogging during a private dinner at Gates home on Lake Washington: Blogging makes it very ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Generation C, Media, Participation, Philosophy, Quotes, Social Networks, Society, Strategy, Trends, Weblogs
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Posted in: Engagement Marketing, Generation C, Media, Participation, Philosophy, Quotes, Social Networks, Society, Strategy, Trends, Weblogs
Chaos theory
Wednesday, April 13th, 2005 In an epic 5,500-word front-page article in the April 4 print edition of Advertising Age , columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
Communities Dominate Brands
Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
Changing behaviour
Tuesday, January 18th, 2005From the big blog company - a smart bit of thinkingTell me and I forget. Show me and I remember. Involve me and I understand Big Blog company is talking about blogging, though I think ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Marketing, Participation, Philosophy, Quotes, Strategy, Trends
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Posted in: Advertising, Engagement Marketing, Participation, Philosophy, Quotes, Strategy, Trends
The dance of change
Wednesday, December 22nd, 2004 Future-faced brands are not brands that are omnipotent, or consistent in the traditional sense that brands are consistent or standardized across all territories, but rather that they accommodate the personal, the individual. Martin Raymond The Tomorrow People Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Marketing, Philosophy, Quotes, Strategy
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Marketing thought for the day
Friday, December 10th, 2004 You don't lead by hitting people over the head...that's assault, not leadership-Dwight D. EisenhowerLess interruption and more engagement, more co-creation and less one-way broadcast Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Marketing, Philosophy, Quotes
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It pays to watch the ads?
Thursday, December 2nd, 2004John Hegarty, Chairman of BBH has written an article on why advertising works why it pays to watch the adsBack in the 1940s and 50s there was a legendary investor, a humble secretary who made her fortune on ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Culture, Engagement Marketing, Marketing, Quotes
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Listen to Alan at SXSW
