SMLXL - Business and Communication Innovation from Alan Moore » Podcasts

Mobile changes the rules by how we can market goods, products and services

Alan Moore — Thu, 29 Jul 2010 21:17:32 +0000

Tomi Ahonen will tell you that in many many countries mobile penetration rates are 100%+, 120%+ and even 150%+, yet when it comes to discussions around, “Social Media”, mobile gets scant look in, in reality. Yet even in the UK millions cannot get access to our online world depriving them of a vital source of knowledge and information and a means of making their way in the world (just ask Martha Lane Fox), whilst simultaneously places such as Africa are being re-defined by mobile technologies, services and capability.

Around the world from the most basic SMS services, to the most sophisticated concepts requiring smart phones and converged media platforms/technologies, companies and people are transforming our society.

Last week Peggy Anne-Salz of MSearch Groove – interviewed me on what I thought were some of the key issues that companies need to address to get, as Baloo would say, “with the beat”.

So thank you Peggy, I very much enjoyed our conversation that I hope your listeners will also benefit from.

No Straight Lines interview @dishymix

Alan Moore — Tue, 22 Jun 2010 16:08:06 +0000

Here is a link to the interview that I had with the fabulous Susan Bratton of DishyMix.

It was said that Alan Moore sounded like a character from a Guy Ritchie movie at his SXSW keynote. Skyping in from Over, England (a village outside Cambridge), Suz and Alan talk about our collective responsibility to leverage open social systems, global connectivity, consciousness and lightweight (green) business practices to the way we strategically create companies in the future. More on No Straight Lines. My SXSW presentation. Do Lecture (Video)

Alan speaking @ sxsw podcast

Alan Moore — Tue, 20 Apr 2010 08:21:05 +0000

Alan Moore lecture at MIT

jason — Thu, 23 Apr 2009 10:35:08 +0000

A while back, I spoke at MIT – I was invited by Henry Jenkins – who runs the Comparative Media Studies course, I was given the opportunity to discuss and explore my thoughts and ideas around what drives our communications revolution and what the implications are for us in terms of commerce, education and political discourse and therefore the wider society.

Listen to the full length (1hr:40min) or segments below:

Part One
Consumers and Trust

Part Two
The Push vs Pull organization
Once you storm the Bastille you don’t go back to your day job – The newly empowered consumer
The furniture of advertising changes
Technologies of cooperation – allow us to get back to what we are a – We Species

Part 3
Identity and Communities
Communities are ancient institutions
And there is a constant conflict between communities and controlling institutions
We are decoupling from traditional institutions
Psychological self determination

Part 4
The architecture of authority
Traditional notions of the structure of organizations – the silent movies of the 21st Century
The new structure
people powered media vs. organizations no longer gate keepers to information distribution
Why people disengaging from institutions
Context and meaning – irrelevance and obsolescence

part 5
Folk culture for the 21st Century
Obama – facebook / political engagement
Youtube / Current Tv
From straight line thinking to no straight line thinking – shuffle culture

part 6
Mobile as the 7th Mass Media
Access to information
Searching and discovery of information: last.fm
Mobile Search
The demise of demographics as we enter the networked society
Communities converge around values; Group Forming Network theory

Part 7
Hot vs. Cold Media
Harnessing user generated data and content
hot media is dynamic
Jaimie’s school dinners
Redefining of media – we the media
The rise of the professional amateur
The collapse between consumption and production

Part 8
Social data analytics
Alpha Users Social Interaction
HBO example
Alpha Users
From managing efficiencies’ to managing and co-creating experiences
Always work from the end-user experience
Examples – Worship at the temple of apple/ spreadshirt.com/ bbc

Social Media Marketing

Leo Plaw — Tue, 24 Mar 2009 14:04:24 +0000

‘Social Media Marketing‘ is the start of a conversation about marketing communications using social media forms, including internet sites and mobile telecommunication sources. The book discusses the importance of data and analytics both in helping to monetize these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book discusses solutions that allow marketers to target and measure their activities within social media.

Community Based Engagement Initiatives

Leo Plaw — Fri, 27 Feb 2009 10:34:34 +0000

Community based engagement initiatives goes beyond marketing communications and will become the primary means by which all organisations will engage with their audiences. This new paradigm requires a multidisciplinary approach, as a consequence, we get a clashing of cultural and ideological gears, companies aren’t prepared to deal with the friction that allowing their staff to connect internally of externally generates. Further, Knowledge gaps widen which means assumptions are made, and key strategic decisions are executed that damage the longevity, and even existence of companies. (“we thought it was all about technology”) The parlous state of the media and broadcast industries in the UK is but one example.

Perhaps these are some principal ideas that fall out of this particular conversation are:

Create platforms/services/tools that enable people and are built upon human principals of sharing and co-operation
Engagement is based upon tenets not technology
Community co-creation around a central purpose is very powerful bonding agent
Be Grassroots – be truly useful
You have to re-organise

Alan Moore in conversation with Jason Kirby explores what this means to him.

We need to embrace the interactive age to break with traditional, ineffective interruptive communications, using engagement techniques to change behaviour and outputs through involvement. In a participatory culture, people embrace what they create.

Download the podcast in mp3 format below.