Archive for the ‘Podcasts’ Category

Alan Moore lecture at MIT

Thursday, April 23rd, 2009 A while back, I spoke at MIT - I was invited by Henry Jenkins - who runs the Comparative Media Studies course, I was given the opportunity to discuss and explore my thoughts and ideas around what drives our communications ...

Social Media Marketing

Tuesday, March 24th, 2009 'Social Media Marketing' is the start of a conversation about marketing communications using social media forms, including internet sites and mobile telecommunication sources. The book discusses the importance of data and analytics both in helping to monetize these media, and ...

Community Based Engagement Initiatives

Friday, February 27th, 2009 Community based engagement initiatives goes beyond marketing communications and will become the primary means by which all organisations will engage with their audiences. This new paradigm requires a multidisciplinary approach, as a consequence, we get a clashing of cultural and ...