Branding as we know it is dead
Friday, October 22nd, 2004 A really interesting discussion on gapingvoid about brands, their role, purpose, and the impact of blogging, the ever increasing importance of transparent communication with customers and communities of interest, both physical and virtual. My thoughts: Kids and people don't ... Ratings:
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society
Mobile cultures
Saturday, August 21st, 2004Widely reported on the net and picked up by wired magazine. Keitai Deka is "the cell phone detective". It is a weekly show on Japan's BS-i channel. Each week she solves crimes with the help of her high-powered DoCoMo ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Philosophy, Trends
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Philosophy, Trends
Living in a mobile world
Sunday, August 15th, 2004 During much of the 1990s mobile phones were gadgets for techno-geeks. It was only at the end of the decade that the number of mobile phones started to accelerate past all others. But any annual statistics are reported in the ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Culture, Marketing, Media, Mobile, Philosophy, Statistics, Strategy, Trends
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Posted in: 7th Mass Media, Convergence, Culture, Marketing, Media, Mobile, Philosophy, Statistics, Strategy, Trends
Listen to Alan at SXSW
