Let them eat cake
Monday, December 12th, 2005Anyone that knows me well, knows that I am a lifelong devotee and worshipper of the Apple brand. Indeed I have expoused the virtues of Apple many times at the SMLXL blogWhich is why it pains me to the ... Ratings:
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Philosophy, Quotes, Retail, Society
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Philosophy, Quotes, Retail, Society
The Go Team… Go
Monday, October 10th, 2005I was reading a review of the band Go Team at Pitchforkmedia having read an article about them in a newspaper. and this excerpt caught my attentionThese wondrous abilities are what had me dreading the American ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Engagement Marketing, Generation C, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
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Posted in: Convergence, Culture, Engagement Marketing, Generation C, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
Into the Darknet
Friday, August 12th, 2005 I am just in the process of finishing Darknet Which I would strongly recommend to anyone that is interested in how communities, and peer-to-peer networks are changing the structural nature of how we consume content, and how big ... Ratings: (No Ratings Yet)
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Posted in: Books, Convergence, Culture, Darwin, Distribution, Economics, Ethics, Generation C, Philosophy, Social Networks, Trends, Web/Tech
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Posted in: Books, Convergence, Culture, Darwin, Distribution, Economics, Ethics, Generation C, Philosophy, Social Networks, Trends, Web/Tech
Why is traditional marketing adversarial?
Friday, July 22nd, 2005From Real Media Riffs , a bit of deep thinking and common sense.If consumers figure out a way around advertising, advertisers must therefore find a way back in front of them. The only problem is it is a ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Culture, Darwin, Engagement Marketing, Ethics, Generation C, Marketing, Participation, Philosophy, Society, Strategy, Trends
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Posted in: Advertising, Culture, Darwin, Engagement Marketing, Ethics, Generation C, Marketing, Participation, Philosophy, Society, Strategy, Trends
Breaking down the division between community and commerce
Wednesday, June 22nd, 2005the Economist in an article celebrating ebays 10 year anniversaryThe commercial opportunities presented by an expanding global web seem almost limitless. But the pace of change is rapid, and so is the ferocity of competition. To succeed, firms need ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
Customer Advocacy: A new era in marketing
Monday, June 20th, 2005 I am just reading through a paper from the Journal of Public Policy and Marketing, entitled Customer Advocacy: A new era in marketingI think after the Economist special story of April 2 2005 and the recent Business week article, we ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Culture, Darwin, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Participation, Philosophy, Trends
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Posted in: Advertising, Culture, Darwin, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Participation, Philosophy, Trends
Communities take control
Friday, June 17th, 2005A great post by Mike Butcher over at Net Imperative which resonates with the themes and ideas of our book. Mike saysSimon Waldman, head of Guardian Unlimited, says modern media consumers want to create, control and challenge traditional ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Networks, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Networks, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
Demographics anyone?
Wednesday, June 8th, 2005 Cory Treffiletti at mediapost posts about how media planning needs to changeSounds like communities to me... In the "old days" you focused your planning on an initial demographic target, such as men 18-24 years of age, with HHI $35k-$50k, ... Ratings: (No Ratings Yet)
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Posted in: Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
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Posted in: Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
Connectivity, Culture, Community and Commerce. Why it’s all happening on the web
Monday, May 23rd, 2005Peter Preston writing in yesterday's Observer made a comment which chimes perfectly with our book. He saidThere are times, times of profound upheaval, when one change seems to fit with another - then, suddenly, to change everything. ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Philosophy, Strategy, Trends
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Philosophy, Strategy, Trends
Convergence leads to an participatory culture
Saturday, May 21st, 2005I met a friend of mine today in Cambridge who runs a well respected retail design company. We had been talking off and on over the past months, and was a opportune moment to catch up, even though he got ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
Listen to Alan at SXSW
