Periodic Table of Videos
Monday, October 6th, 2008 Posted in Convergence, Culture, Generation C, Media, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | No Comments »The Periodic Table of Videos is something that Euan picked as one of his fav's of the web and 12 Seconds There are some that decry the web as a place that kills culture. I just can't figure out what ...
Power Play on the Global Stage
Saturday, April 5th, 2008 Posted in Convergence, Culture, Darwin, Economics, Government & Politics, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Statistics, Strategy, Trends, Uncategorized, Web/Tech | No Comments »The way that consumer power is shifting across the globe is going to significantly affect the way that brands maintain ‘relationships’ with their customers. The impact of new economic global powerhouses, coupled with the empowerment of ‘digitally fluent’ consumers means ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
Social engagement in virtual worlds
Saturday, July 29th, 2006 Posted in Convergence, Culture, Economics, Engagement Marketing, Film, Gaming, Generation C, Marketing, Music, Participation, Philosophy, Statistics, Trends, Virtual Worlds, Web/Tech | Comments OffFascinatiing blog by Nedra Weinreich Spare change Nedra says Okay, I'll admit it. I spent much of the night exploring Second Life, a virtual world that combines 3-D graphics, social interaction, events, commerce and entertainment. After reading a post ...
The Go Team… Go
Monday, October 10th, 2005 Posted in Convergence, Culture, Engagement Marketing, Generation C, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | Comments OffI was reading a review of the band Go Team at Pitchforkmedia having read an article about them in a newspaper. and this excerpt caught my attention These wondrous abilities are what had me dreading the American ...
Into the Darknet
Friday, August 12th, 2005 Posted in Books, Convergence, Culture, Darwin, Distribution, Economics, Ethics, Generation C, Philosophy, Social Networks, Trends, Web/Tech | Comments OffI am just in the process of finishing Darknet Which I would strongly recommend to anyone that is interested in how communities, and peer-to-peer networks are changing the structural nature of how we consume content, and how big ...
Why is traditional marketing adversarial?
Friday, July 22nd, 2005 Posted in Advertising, Culture, Darwin, Engagement Marketing, Ethics, Generation C, Marketing, Participation, Philosophy, Society, Strategy, Trends | Comments OffFrom Real Media Riffs , a bit of deep thinking and common sense. If consumers figure out a way around advertising, advertisers must therefore find a way back in front of them. The only problem is it is a ...
Breaking down the division between community and commerce
Wednesday, June 22nd, 2005 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | Comments Offthe Economist in an article celebrating ebays 10 year anniversary The commercial opportunities presented by an expanding global web seem almost limitless. But the pace of change is rapid, and so is the ferocity of competition. To succeed, firms need ...
Customer Advocacy: A new era in marketing
Monday, June 20th, 2005 Posted in Advertising, Culture, Darwin, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Participation, Philosophy, Trends | Comments OffI am just reading through a paper from the Journal of Public Policy and Marketing, entitled Customer Advocacy: A new era in marketing I think after the Economist special story of April 2 2005 and the recent Business week article, we ...
Communities take control
Friday, June 17th, 2005 Posted in Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Networks, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech | Comments OffA great post by Mike Butcher over at Net Imperative which resonates with the themes and ideas of our book. Mike says Simon Waldman, head of Guardian Unlimited, says modern media consumers want to create, control and challenge traditional ...
