Nowhere to run to
Tuesday, November 2nd, 2004Unlike the UK, blogging (online publishing and peer to peer feedback) is big in the US. It is also increasingly used in the US as a powerful mediator of the truth. Mazda got themselves into some very hot water recently when they ... Ratings:
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Advertising, Culture, Engagement Marketing, Ethics, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Branding as we know it is dead
Friday, October 22nd, 2004 A really interesting discussion on gapingvoid about brands, their role, purpose, and the impact of blogging, the ever increasing importance of transparent communication with customers and communities of interest, both physical and virtual. My thoughts: Kids and people don't ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society
Co-creation marketing
Wednesday, October 20th, 2004Steve Ruebel writes on his blog Micro Persuasion about a community campaign orchestrated by a company called Mozilla and what he calls open source marketing. Interesting concept. what he actually means is co-creation. Where brand and customer co-create ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Generation C, Marketing, Participation, Social Networks
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Generation C, Marketing, Participation, Social Networks
Advertising through games
Thursday, August 12th, 2004A few weeks ago, 20th July, the Branded Content Marketing Association (BCMA) hosted 'Advertising Through Games' event to explore the opportunities for advertisers presented by video games. The event, sponsored by (M)forma and IBM, and involving advertisers, agencies, branded entertainment ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
Blogging the Observer
Monday, April 5th, 2004It was an interesting read, in Sundays Observer on blogging. Yet it seemed that the point was missed about the true nature and capability of blogging. The focus seemed about the egotistical nature of blogging, which is not wrong however, ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Listen to Alan at SXSW
