Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
The Experts vs. the Amateurs
Wednesday, March 26th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Ethics, Generation C, Government & Politics, Law, Media, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »An interesting debate this one. A tug of war over the future of media may be brewing between so-called user-generated content -- including amateurs who produce blogs, video and audio for public consumption -- and professional journalists, movie makers ...
Ketchum report: Media Myths and realities and Gary Hamel
Monday, March 3rd, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Participation, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »1). the way professionals communicate is out of sync with the way consumers use media; 2). communicators need to include focusing on connecting with individuals in addition to mass media channels; 3). consumers in emerging markets are setting the ...
Chess: A mass niche community of interest
Sunday, March 2nd, 2008 Posted in Convergence, Culture, Participation, Social Networks, Trends, Web/Tech | No Comments »Even if you just checkmated your new friend in India or took your Russian opponent's rook, new chess Web sites like Chess.com are encouraging niche social networking. CNET News.com's Kara Tsuboi sat down with the site's founder to ...
Learnings from YouTube
Sunday, March 2nd, 2008 Posted in Culture, Education, Generation C, Media, Participation, Society, Trends, Web/Tech | No Comments »Earlier this month, I served as a respondent on a panel at USC's 24/7 DIY Video Event on a panel during which Juhasz shared her experiences. I felt that both her pedagogical approach and her critical perspective on ...
How do you re-build the social fabric of towns and cities??
Friday, February 29th, 2008 Posted in Culture, Engagement Marketing, Ethics, Participation, Social Networks, Society | No Comments »Asks Strategy and business Business leaders are increasingly aware that the health of their enterprise is intimately connected with the health of the communities where they operate. As employers, they sometimes find themselves drawn in to help ...
Joseph Pine 2 talks about the experience economy and also the 7th Mass Media
Wednesday, February 27th, 2008 Posted in 7th Mass Media, Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Media, Participation, Social Networks, Virtual Worlds, Web/Tech | No Comments »Joseph Pine speech at Mobile Monday Amsterdam Pine argues says is the universe is a trinity of; time, space, and matter. Manuel Castells says that this linear process has been inverted. Time is condensed and stretched. Past, present and future ...
The Engaged Learning Community
Wednesday, February 27th, 2008 Posted in Convergence, Culture, Education, Engagement Marketing, Generation C, Participation, Social Networks, Society, Web/Tech | No Comments »The Horizon Report examines emerging technologies that could/will play a major role in transforming education. Educational uses of the two topics on the far-term horizon, collective intelligence and social operating systems, are understandably rarer; however, there are ...
Regional Press Owners Need to Get with the Beat: Intelligence
Monday, February 25th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Economics, Engagement Marketing, Media, Newspapers, Participation, Social Networks, Society, Web/Tech | No Comments »Posts Roy Greenslade referencing a Paul Bradshaw post Local news is changing - but not fast enough As the digital revolution moves forward are regional newspapers moving fast enough to appeal to online audiences? That's ...
What do you do when you do not have enough resources?
Tuesday, February 19th, 2008 Posted in Engagement Marketing, Generation C, Participation, Strategy | 1 Comment »Recently I spoke with an editor who bemoaned the fact he didn't have the staff to perform the simple act of adding a couple of news pages to his monthly magazine - and the lack of resource he ...
