Analogue media presses the panic button
Thursday, July 10th, 2008 Posted in Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Media, Participation, Society, Trends | No Comments »Trinity Mirror, the owner of the flagship daily and the largest regional newspaper group, sent tremors through an ad-dependent industry when it revealed a 12.6% fall in ad revenues over the past two months. Other regional publishers - Newsquest, publisher ...
The Four Principles Of Social Computing In Business
Tuesday, July 8th, 2008 Posted in Culture, Engagement Marketing, Ethics, Generation C, Participation, Philosophy, Social Networks, Society, Trends | No Comments »Euan Semple and I met up yesterday to talk stuff about a project we want to do together. On his blog was a great piece of insight he had - Ffffound via wikipedia Whoever ...
De-schooling Society
Thursday, July 3rd, 2008 Posted in Culture, Education, Engagement Marketing, Generation C, Government & Politics, Participation, Society, Trends | 4 Comments »Having lunch with a friend Sophia Parker, ex-Demos. She is the author of Unlocking Innovation. Why citizens hold the key to public service reform And perhaps also of relevance The Journey to the Interface. How public service ...
Why the furniture of traditional advertising fails within a social media context
Wednesday, July 2nd, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Participation, Philosophy, Social Networks, Trends | 1 Comment »Dave Cushman at Faster future blogspot has put together a slide deck explaining the above principal | View | Upload your own Nice one Dave and JMac adds his own contribution All good stuff and of course this ...
Engaged Politics in the networked society
Monday, June 30th, 2008 Posted in Citizen journalism, Generation C, Government & Politics, Participation, Social Networks, Society, Trends | 1 Comment »On Friday, citizen reporters, "broadcasting jockeys", members of Internet communities and bloggers gathered at the OhmyNews' fourth International Citizens Reporters' Forum held in Nurtikum Business Tower in Seoul. Under the theme "Candlelight 2008," they discussed how the candlelight vigils are ...
The miracle of Hudson Street
Friday, June 27th, 2008 Posted in Culture, Engagement Marketing, Networks, Participation, Social Networks, Society, Sociology, Strategy | No Comments »A piece of elegiac and beautiful writing from Malcolm Gladwell - though there is a point to its inclusion on CDB the title is called Designs for Working In the early nineteen-sixties, Jane Jacobs lived on Hudson ...
Ogilvy says: From Interruption to Engagement
Thursday, June 26th, 2008 Posted in Advertising, Engagement Marketing, Generation C, Participation, Society, Trends | 4 Comments »All Companies must learn to move from interruption to inviting participation. For all marketing initiatives, this no longer means communicating by interruption, but by engagement Is what was written in CDB, waaaaaaay back in 2005 and in fact it was something ...
Social Media Will Change Your Business - Engagement by any other name
Wednesday, June 11th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs | No Comments »Tomi and I did not use the word Social Media in CDB, but we did describe a phenomenon that we called the 4C's Commerce Culture Community Connectivity The once separate provinces of innovation, technology, economic activity, culture and communities are pulling together and converging into ...
Punctuated Equilibrium for the Johnston Press
Friday, May 16th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Media, Newspapers, Participation, Statistics, Strategy, Television, Trends, Web/Tech | No Comments »Its sad when you see entire industries under threat - its sad when those industries also have only themselves to blame. Sometimes however they just cant see it coming - Blindsided As Stephen Jay Gould wrote Structural or mental ...
The advertising arms race in social networks
Saturday, May 10th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Statistics, Trends, Web/Tech | No Comments »The Stampede For Social Network Dollars Intensifies writes Diane Mermigas The race to monetize and leverage the power of social networks is turning into a stampede, as evidenced by Microsoft?s recently renewed efforts to acquire Facebook in the wake ...
