Advertising Furniture - Business models and Collapse
Sunday, October 12th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, Participation, Philosophy, Quotes, Strategy | No Comments »In my presentations I ask people what is advertising? They describe all the furniture of advertising, you know 60 sec. spots, billboards, double page spreads etc. Right now I am reading Jeffrey Sachs - Commonwealth. Economics for a crowded planet Fascinating - ...
C’mon everybody
Sunday, October 12th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Engagement Marketing, Generation C, Marketing, Participation, Philosophy, Social Networks, Society, Strategy, Trends | No Comments »in Widgets, People and the Web - I pointed to David Cushman and his thoughts about how humans become in a world of ubiquitous social computing the very nervous systems upon which future commerce and all other things will be ...
Widgets, people and the web
Friday, October 10th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Participation, Retail, Social Networks, Sociology, Strategy, Trends, Web/Tech | 1 Comment »Dave Cushman presented his thoughts on how people become the key distributors of information in the networked society Dave mentions Reed's Law - the law of group forming networks. Another thought that has crossed my mind is that there is a ...
Periodic Table of Videos
Monday, October 6th, 2008 Posted in Convergence, Culture, Generation C, Media, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | No Comments »The Periodic Table of Videos is something that Euan picked as one of his fav's of the web and 12 Seconds There are some that decry the web as a place that kills culture. I just can't figure out what ...
You’ve come a long way, but you ain’t seen nothin’ yet
Wednesday, September 17th, 2008 Posted in Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Says Vint Cerf in his Op-ed piece about the Internet I have no doubts that its social repercussions will take decades to be fully understood, but it has already done much to benefit the world. It has provided access to information ...
Co-creation of a business
Friday, September 5th, 2008 Posted in Culture, Darwin, Economics, Engagement Marketing, Participation, Society, Strategy, Trends, Web/Tech | No Comments »Threadless is an example of the Generation that is networked, participatory, and co-creative. It is a great example of the combination of Engagement In the The Customer is the Company an in-depth look at the company Threadless - one can ...
Power Play on the Global Stage
Saturday, April 5th, 2008 Posted in Convergence, Culture, Darwin, Economics, Government & Politics, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Statistics, Strategy, Trends, Uncategorized, Web/Tech | No Comments »The way that consumer power is shifting across the globe is going to significantly affect the way that brands maintain ‘relationships’ with their customers. The impact of new economic global powerhouses, coupled with the empowerment of ‘digitally fluent’ consumers means ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
Pop Idol: The fake plastic trees of reality TV of participatory democracy in close-up?
Sunday, October 1st, 2006 Posted in 7th Mass Media, Advertising, Broadcast, Culture, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Music, Participation, Social Networks, Society, Trends, Web/Tech | Comments Offwe have produced a whitepaper on Pop Idol. Here some excerpts, if you would like a pdf of the full document please contact alanm (AT) smlxtralarge (DOT) com Introduction Calvin and his tiger friend Hobbes are sledding down a hill ...
Social engagement in virtual worlds
Saturday, July 29th, 2006 Posted in Convergence, Culture, Economics, Engagement Marketing, Film, Gaming, Generation C, Marketing, Music, Participation, Philosophy, Statistics, Trends, Virtual Worlds, Web/Tech | Comments OffFascinatiing blog by Nedra Weinreich Spare change Nedra says Okay, I'll admit it. I spent much of the night exploring Second Life, a virtual world that combines 3-D graphics, social interaction, events, commerce and entertainment. After reading a post ...
