Archive for the ‘Newspapers’ Category

A brighter future for newspapers in the 21st Century

Tuesday, December 20th, 2005A bright picture for newspapers Circulations are falling, profits are dwindling and the internet is threatening to put us all out of work, but Kim Fletcher argues that journalism is thriving on new challenges.and I believe Kim ...

Feel the fear

Monday, December 19th, 2005Powerful stuff from Jeff Jarvis at Buzz machine . And I think a good dose of reality too for newspapers, on how to survive the digital age.I was reading in the FT just the other day about the Johnston ...

The Indy disconnects

Thursday, July 14th, 2005A hat tip from Simon Waldman and a rant over at perfect.co.uk over the redesign of the Independent siteSo what do you do? Start allowing access to your archive of content, so when people link ...

The challenge for print: co-creation

Thursday, May 26th, 2005 Renetta McCann, CEO of Publicis Groupe's Starcom MediaVest Group, warned some of the world's most senior print publishing industry executives yesterday that their future depends on adapting content for delivery via the screen. The most talked about speech of the ...

Alan speaks to OgilvyOne in Barcelona

Sunday, May 15th, 2005 Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ...

Chaos theory

Wednesday, April 13th, 2005 In an epic 5,500-word front-page article in the April 4 print edition of Advertising Age , columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media ...

Readymades for the early 21st Century

Monday, March 14th, 2005Marcel Duchamp - the conceptual artist coined the word "Readymades" for his urinal that was placed in art gallery and called art. Creating at the time significant debate. It seems we have something similar going on in the world ...

Its politics, big business and big media. But not as we know it

Tuesday, February 22nd, 2005Iain Duncan Smith's article in the Guardian on Saturday made for some interesting readingFor decades the national conversation in most western countries has been directed by a few talking heads. Newspapers play important roles but all ...

Communities Dominate Brands

Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ...

Football, mobile phones and bird watching

Sunday, October 31st, 2004Premier League downloads could answer 3G operators' prayer reported the Financial TimesWhen Vodafone officially launches its 3G service on November 10, it will showcase a wide array of new services designed to persuade its customers to spend more ...

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