Money down the drain – with under-inclusive audience sampling
Friday, June 24th, 2005I know this is stateside. But it interests me and it should interest you. Let me set the scene for you, Nilesen are being faced with a suit by erinMedia and ReacTV filed against Nielsen last week. As Mediapost explains...10 years at ebay
Wednesday, June 22nd, 2005Adriana from the Big blog company quotes the Economist in an article celebrating ebays 10 year anniversaryThe commercial opportunities presented by an expanding global web seem almost limitless. But the pace of change is rapid, and so is ...From mass media to social media part iv
Thursday, June 16th, 2005The Oberserver reported this week that 'podcasting' is the hottest thing going on in radio at the moment.The BBC have made 20 programmes available as podcasts on its website as part of a real life trial (always better than focus ...Connected Communities the biggest change to business since the Industrial Revolution
Tuesday, June 14th, 2005 Business Week cover story: says community-power biggest change since the industrial ageFirst it was the Economist cover story in March now Business Week also runs a cover story on the digitally connected consumer, the rapidly growing community capability derived through ... Ratings:
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, News, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, News, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech
Product placement regulation – deregulation
Thursday, May 26th, 2005In the FT today 26 May 2005 - OfCom announces the relaxation of its draconian regulation on commercial sponsorship of television. SMLXL has charted the duress that commercial broadcasters are under as they cannot sustain profitability and growth from ...Big business putting the squeeze on Newspapers
Thursday, May 26th, 2005Shame on BP. And shame on Morgan Stanley and General Motors and any other advertisers involved in assaults on editorial integrity and independence. By wielding their ad budgets as weapons to beat down newsrooms, these companies threaten the ...Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
Listen to Alan at SXSW
