Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
Who counts the audience?
Saturday, March 8th, 2008 Posted in Advertising, Convergence, Economics, Media, Networks, Newspapers, Strategy, Television, Trends, Web/Tech | No Comments »Google is considering bringing its TV advertising service, now being tested in the US, to the British market. It would be its first entry into so-called offline advertising this side of the Atlantic. The Google TV Ads service takes ...
ebay and changing customer demands?
Saturday, March 1st, 2008 Posted in Advertising, Culture, Distribution, Economics, Engagement Marketing, Networks, Retail, Social Networks, Trends, Web/Tech | 1 Comment »Online auction leader eBay warned in an annual report on Friday that it faces difficulty getting former customers to return, adding to the normal challenge of attracting new users to its sites. In its annual shareholder filing with the ...
7th Mass Media and moblogging from Pakistan
Tuesday, February 19th, 2008 Posted in 7th Mass Media, Mobile, Networks, Social Networks, Trends, Web/Tech | No Comments »All Voices says SmartMobs is a very interesting site, at its beta version, organized around news events, user events and people. What I find most valuable so far about it is the empowerment of ...
What Age are we in?
Tuesday, February 19th, 2008 Posted in Convergence, Culture, Darwin, Education, Engagement Marketing, Ethics, Generation C, Government & Politics, Media, Networks, Philosophy, Quotes | 2 Comments »I was in Amsterdam yesterday working with the staff from Freedom Lab in Amsterdam - probing, exploring, discussing some of the major themes that preoccupy me. And one of the questions that came up yesterday was - What Age ...
Search goes social
Saturday, February 16th, 2008 Posted in Advertising, Convergence, Economics, Media, Networks, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Delver is a new search engine built around the uses of social-network data to return personalized results from the larger Web. a person begins a search at Delver by typing in her name. Delver then crawls social-networking ...
Social commerce not “if” but “how” in the networked society
Tuesday, February 5th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Networks, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the age old phenomenon of Social Trade being energized ...
Social commerce not “if” but “how” in the networked society
Tuesday, February 5th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Networks, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the age old phenomenon of Social Trade being energized ...
Social commerce not “if” but “how” in the networked society
Tuesday, February 5th, 2008 Posted in Convergence, Culture, Darwin, Distribution, Economics, Networks, Participation, Social Networks, Society, Trends, Web/Tech | No Comments »Social Media is already challenging the hegemony of commercial media, but has it already begun to incubate a challenge (or an opportunity) for commercial trade? This holiday season saw the age old phenomenon of Social Trade being energized ...
The architecture of the 21st Century organisation
Thursday, January 24th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Networks, Newspapers, Participation, Philosophy, Society, Strategy, Television, Trends, Web/Tech | 2 Comments »Recently, I have been working with to a number of companies via our Engagement Marketing Workshops We have worked with large media companies, a large newspaper group and a mobile operator. Not all the in the UK. I was asked the question, ...
