Mobile world’s ‘connected community’ presents advertisers with a new challenge
Sunday, April 24th, 2005The publication of our letter in the Financial times on Thursday April 21. Tomi and I were responding to the article that had run in the FT "TV under threat". This is what we had to saySir, Your editorial "TV ... Ratings:
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Marketing, Media, Mobile, Networks, Philosophy, Society, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Marketing, Media, Mobile, Networks, Philosophy, Society, Strategy, Trends, Web/Tech
when the world changes fundamentally, survival depends on fundamental change
Sunday, April 17th, 2005Re-reading Bob Garfields 'Chaos Scenario piece clearly demonstrates that more conventional marketing is no longer the answer, what is required is a different type of marketing, a new way of doing things. Garfield writes As technology increasingly enables fine ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
Chaos theory
Wednesday, April 13th, 2005 In an epic 5,500-word front-page article in the April 4 print edition of Advertising Age , columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
Brands and Blogs
Sunday, April 10th, 2005 Jake over at Community Guy has posted an update on the Krytonite story An interview he has picked up from flackLife with comments on an interview with the General manager from Kryptonite It reinforces our view that ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Ethics, Marketing, Networks, Social Networks, Trends, Weblogs
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Posted in: Engagement Marketing, Ethics, Marketing, Networks, Social Networks, Trends, Weblogs
The web is not the Internet
Wednesday, March 30th, 2005 TV News in a Postmodern World - Beyond the World Wide Web. Stuff I liked: People do not demand messages. The internet becomes powerful when it can truly deliver1). Need to know2). Need to buyAnd of course this becomes ever ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Society, Strategy, Web/Tech
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Posted in: Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Society, Strategy, Web/Tech
Word of mouth the new black
Thursday, March 24th, 2005Just hot from my Inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth. Peer Pleasure: Teens ConnectAccording to comScore Media Metrix, more than ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs
Mass market, smart content?
Monday, March 21st, 2005Jackie Danicki at the Big Blog Company and posting on Samizdata raised some interesting issues about the the future of commercial TV in a post Digital Killed the Broadcast Star Jackie is in LA ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Marketing, Media, Networks, Trends
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Marketing, Media, Networks, Trends
Building a brand through a community
Thursday, March 17th, 2005My good friend Adriana at the Big Blog Company flipped a link over to me today about building a brand via a blog and a community, which I wished we could have shoehorned into our book ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
Readymades for the early 21st Century
Monday, March 14th, 2005Marcel Duchamp - the conceptual artist coined the word "Readymades" for his urinal that was placed in art gallery and called art. Creating at the time significant debate. It seems we have something similar going on in the world ...Its politics, big business and big media. But not as we know it
Tuesday, February 22nd, 2005Iain Duncan Smith's article in the Guardian on Saturday made for some interesting readingFor decades the national conversation in most western countries has been directed by a few talking heads. Newspapers play important roles but all ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Convergence, Culture, Darwin, Engagement Politics, Ethics, Media, Networks, Newspapers, Participation, Social Networks, Society, Trends, Weblogs
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Posted in: Citizen journalism, Convergence, Culture, Darwin, Engagement Politics, Ethics, Media, Networks, Newspapers, Participation, Social Networks, Society, Trends, Weblogs
Listen to Alan at SXSW
