Battling the pirates of the multiplex
Wednesday, September 14th, 2005Whilst spending a month in the United States, I read an interesting article published in the New York Times King Kong vs. the Pirates of the Multiplex August 28 2005. We know the debate and the reality that piracy ... Ratings:
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Film, Law, Media, Networks, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Film, Law, Media, Networks, Social Networks, Society, Strategy, Trends, Web/Tech
The keys to the Kingdom are mine. How digitalisation put the ‘me’ into media
Friday, July 22nd, 2005Ed Richards, Senior partner strategy & Market Development at OfCom talking at the Westminster media forum had some very interesting things to say, about the evolving nature of media and communications . Ed Richards says:The traditional means of ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Books, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Generation C, Government & Politics, iPTV, Law, Marketing, Media, Mobile, Networks, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Posted in: Advertising, Books, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Generation C, Government & Politics, iPTV, Law, Marketing, Media, Mobile, Networks, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
Dell’s Hell when Communities Dominate Brands
Tuesday, July 19th, 2005I read about Jeff Jarvis's Dell Hell the other day... Adriana has blogged about it over at Media influencer Adriana saysYesterday, I waded through Jeff Jarvis's record of his experiences with a new Dell laptop that is ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Networks, Participation, Social Networks, Trends, Weblogs
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Networks, Participation, Social Networks, Trends, Weblogs
Breaking down the division between community and commerce
Wednesday, June 22nd, 2005the Economist in an article celebrating ebays 10 year anniversaryThe commercial opportunities presented by an expanding global web seem almost limitless. But the pace of change is rapid, and so is the ferocity of competition. To succeed, firms need ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
Communities take control
Friday, June 17th, 2005A great post by Mike Butcher over at Net Imperative which resonates with the themes and ideas of our book. Mike saysSimon Waldman, head of Guardian Unlimited, says modern media consumers want to create, control and challenge traditional ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Networks, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Networks, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
Connected Communities the biggest change to business since the Industrial Revolution
Tuesday, June 14th, 2005 Business Week cover story: says community-power biggest change since the industrial ageFirst it was the Economist cover story in March now Business Week also runs a cover story on the digitally connected consumer, the rapidly growing community capability derived through ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, News, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, News, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech
Demographics anyone?
Wednesday, June 8th, 2005 Cory Treffiletti at mediapost posts about how media planning needs to changeSounds like communities to me... In the "old days" you focused your planning on an initial demographic target, such as men 18-24 years of age, with HHI $35k-$50k, ... Ratings: (No Ratings Yet)
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Posted in: Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
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Posted in: Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
What Advertisers don’t get
Tuesday, May 31st, 2005 What people don't seem to "get" yet is this: not only is the advertising market going elsewhere, or demanding more, but manufacturers are figuring out how to "meet" consumers without going through the media or advertising market at all. ...Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
Communities Dominate Brands [2]
Tuesday, April 26th, 2005In mobile technology weblog- Tomi Ahonen is interviewedQ. If you had to summarise the key message in your new book, Communities Dominate Brands, what would it be? A. The digitally connected and empowered customer-community ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Books, Convergence, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Society, Trends
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Posted in: 7th Mass Media, Books, Convergence, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Society, Trends
Listen to Alan at SXSW
