Transmedia storytelling, and the multi-dimensional brand
Saturday, August 29th, 2009In his book Convergence Culture, Henry Jenkins explores the idea and concept of transmedia storytelling through the project known as The Matrix.[caption id="attachment_4307" align="aligncenter" width="501" caption="http://www.flickr.com/photos/7236030@N03/2106087852"][/caption]As Jenkins explains,A transmedia story unfolds across multiple platforms, with each new text making a ... Ratings:
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Posted in: Advertising, Convergence, Culture, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Film, Gaming, Generation C, Marketing, Media, Mobile, Participation, Strategy, Trends, Uncategorized, Virtual Worlds, Web/Tech
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Posted in: Advertising, Convergence, Culture, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Film, Gaming, Generation C, Marketing, Media, Mobile, Participation, Strategy, Trends, Uncategorized, Virtual Worlds, Web/Tech
The economics of mobile social networking in Japan
Thursday, August 27th, 2009Following on from my previous post on mobile in Japan - we get 3 new reports on Mobile Social Networking from Infinita.[caption id="attachment_4299" align="aligncenter" width="500" caption="http://www.flickr.com/photos/flapjax_at_midnite/3371964379/sizes/m/"][/caption]Anyone interested in learning about how to make money from Mobile Social Networking - you ... Ratings: (2 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Strategy, Trends
The glittering allure of the mobile society: destination Japan
Friday, August 21st, 2009Last year I wrote The glittering allure of the mobile society for Microsoft, which you can download hereFrom Japan, we get an interesting service that fits into what the mobile society is all about from infinita TVAs #5 in our ... Ratings:
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Posted in: 7th Mass Media, Advertising, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Link Economy, Marketing, Mobile, Networks, Participation, Social Marketing Intelligence, Social Networks, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Link Economy, Marketing, Mobile, Networks, Participation, Social Marketing Intelligence, Social Networks, Strategy, Trends
Surviving, and thriving in this wired up world
Thursday, August 13th, 2009Early this year, I co-wrote a book called Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem. (Futuretext 2009).This book is important because, the 4 ... Ratings:
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Posted in: Advertising, Alan Moore Speaking, Books, Convergence, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Generation C, Identity, Link Economy, Marketing, Media, Mobile, Networks, Social Marketing Intelligence, Social Networks, Trends, Video
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Posted in: Advertising, Alan Moore Speaking, Books, Convergence, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Generation C, Identity, Link Economy, Marketing, Media, Mobile, Networks, Social Marketing Intelligence, Social Networks, Trends, Video
Traditional media must “engage” or die
Thursday, August 13th, 2009Half the country's 1,300 local newspapers will close between now and 2013, destroying 20,000 media jobs. There will be a decline of original content across the board that will have enormous consequences for democracy.Its not that journalism, news and newspapers ... Ratings: (3 votes, average: 5.00 out of 5)
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Posted in: Administrative, Advertising, Broadcast, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Generation C, Government & Politics, Identity, Link Economy, Marketing, Media, Mobile, Newspapers, Politics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Virtual Worlds, Web/Tech
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Posted in: Administrative, Advertising, Broadcast, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Generation C, Government & Politics, Identity, Link Economy, Marketing, Media, Mobile, Newspapers, Politics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Virtual Worlds, Web/Tech
Literacies for the 21st Century
Friday, August 7th, 2009The word Empire was a mental framework, philosophy that spawned its own literacy. The industrial revolution did the same thing, as did the mass consumer, mass media world. War too brings its own literacy and mental framework, from; WW2, to ... Ratings: (1 votes, average: 4.00 out of 5)
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Posted in: Culture, Engagement Education, Engagement Research, Government & Politics, Identity, Mobile, Participation, Society, Trends, Web/Tech
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Posted in: Culture, Engagement Education, Engagement Research, Government & Politics, Identity, Mobile, Participation, Society, Trends, Web/Tech
Networked economics comes to the music industry
Friday, August 7th, 2009Richard Wray writes,It has finally sunk in that there will not be one single replacement for the ongoing drop in "physical" music sales - in other words, the perpetual decline in CD buying. Instead, a host of new services will ... Ratings: (1 votes, average: 4.00 out of 5)
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Posted in: Advertising, Alan Moore Speaking, Broadcast, Citizen journalism, Convergence, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Link Economy, Marketing, Media, Mobile, Music, Networks, Participation, Social Marketing Intelligence, Social Networks, Strategy, Trends, Virtual Worlds, Web/Tech
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Posted in: Advertising, Alan Moore Speaking, Broadcast, Citizen journalism, Convergence, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Link Economy, Marketing, Media, Mobile, Music, Networks, Participation, Social Marketing Intelligence, Social Networks, Strategy, Trends, Virtual Worlds, Web/Tech
Mobile engagement for local authorities
Thursday, August 6th, 2009I picked this up from the Linkedin Group on mobile content:How can local government make savings and improve services? The answer, is mobile communications.If “Quantitative Easing” is out of the question, how can local councils cope with a burden of ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Engagement Civil Society, Engagement Education, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Government & Politics, Health, Mobile, Participation, Social Networks, Society, Strategy, Trends
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Posted in: 7th Mass Media, Convergence, Engagement Civil Society, Engagement Education, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Government & Politics, Health, Mobile, Participation, Social Networks, Society, Strategy, Trends
Communities Dominate Brands – prescient
Saturday, August 1st, 2009Tim Harrap in a twitter post mentioned a conversation @ Marketing in Australia that identifies Communities Dominate Brands as being – prescient. We have become linked to what is now commonly called Social Media - thought I still prefer the ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Broadcast, CDB, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Film, Gaming, Generation C, Government & Politics, Identity, iPhone, iPTV, Law, Link Economy, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Second Life, Social Marketing Intelligence, Social Networks, Society, Sociology, Statistics, Strategy, Television, Travel, Trends, US Airways, Virtual Worlds, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Broadcast, CDB, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Film, Gaming, Generation C, Government & Politics, Identity, iPhone, iPTV, Law, Link Economy, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Second Life, Social Marketing Intelligence, Social Networks, Society, Sociology, Statistics, Strategy, Television, Travel, Trends, US Airways, Virtual Worlds, Web/Tech, Weblogs
A people will only be free when they control their own communications
Thursday, July 30th, 2009The Guardian writesIn the first of our Activate videos, Gerry Jackson, founder and director of SW Radio Africa, delivers a powerful and humbling presentation on the difficulties of providing independent information to a country stripped of its most fundamental freedoms. ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Culture, Engagement Civil Society, Engagement Education, Engagement Politics, Ethics, Government & Politics, Health, Identity, Media, Mobile, Participation, Politics, Society, Web/Tech
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Posted in: Citizen journalism, Culture, Engagement Civil Society, Engagement Education, Engagement Politics, Ethics, Government & Politics, Health, Identity, Media, Mobile, Participation, Politics, Society, Web/Tech
Listen to Alan at SXSW
