Tohato – one of the greats of engagement marketing on mobile
Tuesday, February 23rd, 2010Perhaps one of the most innovative FMCG launches anywhere - whilst others think that Buy One Get Free will suffice, Oh Well.Tomi Ahonen, my co-author of Communities Dominate Brands provides insight into the mechanics and success of the launch. And ... Ratings:
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
Love poems on my mobile
Sunday, February 14th, 2010Being Valentines Weekend the Financial Times published a poem by our Poet Laureate Carol Ann Duffy calledTextI tend the mobile now like an injured birdWe text, text, text our significant words.I re-read your first, your second, your third.look for your ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Culture, Engagement Marketing, Engagement Mobile, Generation C, Mobile, Society, Trends
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Posted in: 7th Mass Media, Culture, Engagement Marketing, Engagement Mobile, Generation C, Mobile, Society, Trends
Social media and mobile: my remote control for life bootcamp
Tuesday, February 9th, 2010Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of "social meeedijaa", but only from the context of online. In the end I could not take it any more and ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
Facebook dominates UK mobile usage
Saturday, February 6th, 2010Facebook accounts for nearly half of all the time people in the UK spend going online using their phones.This is really quite extraordinary which I picked up from the BBC via a hat tip from Tim Harrap (thank you Tim).People ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
Social media and mobile bootcamp
Saturday, February 6th, 2010Get your boots on and come on over to the Hospital on 16th Feb for an intimate and proactive session on how mobile plays, or should play a key role in any marketing communications strategy vs. being a peripheral addendum.I ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
The story of txtEagle and the networked organisation
Sunday, January 31st, 2010We posted about txtEagle recently here Nathan Eagle, explains his extraordinary story, and, the extraordinary story of how our world is being transformed by mobile communications. Nathan's personal fascination is the African continent he talks about how Mpesa and SMS ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Convergence, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Government & Politics, Marketing, Media, Mobile, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Uncategorized
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Posted in: 7th Mass Media, Convergence, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Government & Politics, Marketing, Media, Mobile, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Uncategorized
Networked government – could reboot Britain
Tuesday, January 26th, 2010CFA is the latest wave in the growing government 2.0 movement, joining the ranks of Federal CIO Vivek Kundra's Data.gov site and innovation contests like Apps for Democracy and Apps for America, where citizens can create shared applications using public-sector ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Darwin, Engagement Civil Society, Engagement Education, Engagement Organisations, Engagement Politics, Generation C, Government & Politics, Mobile, Participation, Politics, Society, Strategy, Trends, Web/Tech
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Posted in: Convergence, Darwin, Engagement Civil Society, Engagement Education, Engagement Organisations, Engagement Politics, Generation C, Government & Politics, Mobile, Participation, Politics, Society, Strategy, Trends, Web/Tech
Its not online or offline, it’s blended reality
Thursday, January 14th, 2010We acknowledge that digital communication tools, fixed broadband, mobile, convergence, open source, cheap production tools have changed our world. And we have shown that we are reluctantly accepting that by using the word digital ever more frequently.Digital natives vs. digital ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: Alan Moore Speaking, Convergence, Culture, Darwin, Data, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Identity, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Social Networks, Strategy, Trends
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Posted in: Alan Moore Speaking, Convergence, Culture, Darwin, Data, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Identity, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Social Networks, Strategy, Trends
The data war of the worlds
Friday, January 8th, 2010[caption id="attachment_4376" align="alignleft" width="420" caption="War of the Worlds?"][/caption]We blogged this years ago and Christian brought it up in context of recent development at google. So what are the business models of the 21st Century? SMLXL archives on data + marketing ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Darwin, Data, Distribution, Economics, Marketing, Media, Mobile, Society, Strategy, Trends
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Posted in: Advertising, Convergence, Darwin, Data, Distribution, Economics, Marketing, Media, Mobile, Society, Strategy, Trends
Mobile futures
Wednesday, January 6th, 2010I was asked whether I would like to make a few predictions around mobile, networks, commerce and culture by Rudy de Waele. I joined a very interesting collective to share my views and I was fascinated by what everyone of ... Ratings: (2 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Data, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Green tech, Health, Identity, iPhone, Law, Marketing, Media, Mobile, Music, Networks, Philosophy, Social Marketing Intelligence, Society, Trends
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Data, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Green tech, Health, Identity, iPhone, Law, Marketing, Media, Mobile, Music, Networks, Philosophy, Social Marketing Intelligence, Society, Trends
Listen to Alan at SXSW
