Mobile: my remote control for life, a masterclass
Thursday, October 1st, 2009 [caption id="attachment_4491" align="aligncenter" width="435" caption="http://www.flickr.com/photos/sicoactiva/2092062723/in/photostream/"][/caption] Mobile Marketing is increasingly moving towards the centre stage of the marketing industry. Many claim to hold the elixir of “how to do” mobile marketing, there are however only a few who really have that ...
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, Marketing, Media, Mobile, Networks, Philosophy, Social Marketing Intelligence, Social Networks, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, Marketing, Media, Mobile, Networks, Philosophy, Social Marketing Intelligence, Social Networks, Strategy, Trends
Refined social data changes everything you ever thought about marketing
Thursday, September 24th, 2009 [caption id="attachment_4447" align="aligncenter" width="482" caption="http://www.flickr.com/photos/21782644@N04/3191535692"][/caption] This is the basis for my presentation @ Monitoring Social Information In the near future wars will be fought over scarce resources; water, oil, and food. The other war that will be fought will be over data. ...
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Data, Economics, Engagement Research, Generation C, Identity, Law, Link Economy, Marketing, Media, Mobile, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Virtual Worlds, Web/Tech
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Data, Economics, Engagement Research, Generation C, Identity, Law, Link Economy, Marketing, Media, Mobile, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Virtual Worlds, Web/Tech
A reality check for augmented reality
Thursday, September 24th, 2009 After posting about mobile augmented reality here and here I came across an article in New Scientist I disagree, with the wobbly start headline, but I liked the reality check. Something that was reinforced recently by AR specialist Robert Rice, he ...
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Posted in: 7th Mass Media, Advertising, Convergence, Darwin, Data, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Ethics, Generation C, Identity, Marketing, Media, Mobile, Newspapers, Science, Search Econmics, Social Marketing Intelligence, Trends, Virtual Worlds, Web/Tech
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Networked music economics and the cloud
Tuesday, September 22nd, 2009 From Wired Magazine 5 music services that place their economic models in the cloud 5 Sites That Tap the Music in the Cloud Fizy This Turkish site compiles audio from around the Net into a database from which you can curate your ...
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Posted in: Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Link Economy, Marketing, Media, Mobile, Music, Networks, Social Marketing Intelligence, Social Networks, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Link Economy, Marketing, Media, Mobile, Music, Networks, Social Marketing Intelligence, Social Networks, Trends, Web/Tech
Monitoring the social flows of communication data
Thursday, September 17th, 2009 17th November this event takes place With the phenomenal growth of social networks, blogging, video & image-sharing and micro-blogging, Social Media Monitoring (SMM) is becoming one of the hottest areas of marketing and PR innovation. Enabling companies to listen to conversations, ...
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Government & Politics, Identity, Link Economy, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Government & Politics, Identity, Link Economy, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech
The open gardens of augmented reality
Wednesday, September 16th, 2009 Recently we posted about Layar – an augmented reality mobile screen, and I know that this is a topic that is going to transform marketing and communications and how in fact we interface with the world. INTERFACE WITHOUT INTERFERENCE Is a saying ...
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Posted in: 7th Mass Media, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Identity, Law, Link Economy, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Identity, Law, Link Economy, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech
Augmented reality on mobile with layar
Thursday, September 10th, 2009 We like layar: Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone. For example here is a ...
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Data, Engagement Marketing, Engagement Mobile, Link Economy, Marketing, Media, Mobile, Networks, Social Marketing Intelligence, Social Networks, Trends
Becoming the change you want to see in the world
Tuesday, September 8th, 2009 Was what I suggested was "my little Do" after I presented at the Do lectures @ Fforest in Cilgarren on Saturday. "My big Do" was asking people to take the language I had presented and use that to challenge what ...
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Posted in: Alan Moore Speaking, Convergence, Culture, Darwin, Economics, Education, Engagement Civil Society, Engagement Politics, Ethics, Events, Generation C, Government & Politics, Health, Identity, Law, Link Economy, Media, Mobile, Newspapers, Participation, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Alan Moore Speaking, Convergence, Culture, Darwin, Economics, Education, Engagement Civil Society, Engagement Politics, Ethics, Events, Generation C, Government & Politics, Health, Identity, Law, Link Economy, Media, Mobile, Newspapers, Participation, Social Networks, Society, Strategy, Trends, Web/Tech
Transmedia storytelling, and the multi-dimensional brand
Saturday, August 29th, 2009 In his book Convergence Culture, Henry Jenkins explores the idea and concept of transmedia storytelling through the project known as The Matrix. [caption id="attachment_4307" align="aligncenter" width="501" caption="http://www.flickr.com/photos/7236030@N03/2106087852"][/caption] As Jenkins explains, A transmedia story unfolds across multiple platforms, with each new text making a ...
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Posted in: Advertising, Convergence, Culture, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Film, Gaming, Generation C, Marketing, Media, Mobile, Participation, Strategy, Trends, Uncategorized, Virtual Worlds, Web/Tech
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Posted in: Advertising, Convergence, Culture, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Film, Gaming, Generation C, Marketing, Media, Mobile, Participation, Strategy, Trends, Uncategorized, Virtual Worlds, Web/Tech
The economics of mobile social networking in Japan
Thursday, August 27th, 2009 Following on from my previous post on mobile in Japan - we get 3 new reports on Mobile Social Networking from Infinita. [caption id="attachment_4299" align="aligncenter" width="500" caption="http://www.flickr.com/photos/flapjax_at_midnite/3371964379/sizes/m/"][/caption] Anyone interested in learning about how to make money from Mobile Social Networking - you ...
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Strategy, Trends
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