Blyk expands into new markets
Wednesday, January 30th, 2008 Posted in 7th Mass Media, Advertising, Engagement Marketing, Mobile, News | 1 Comment »Blyk announced today its expansion to the Dutch market. Vodafone will be its carrier. More on Blyk
Engagement Marketing as described in 2003
Tuesday, January 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Philosophy, Social Networks, Strategy, Television, Web/Tech | 2 Comments »Today, I have been mostly thinking about a workshop for a client and I went back into the SMLXL vaults and pulled out a presentation. If any one wants the charts, please get in touch with me. So here is ...
The architecture of the 21st Century organisation
Thursday, January 24th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Networks, Newspapers, Participation, Philosophy, Society, Strategy, Television, Trends, Web/Tech | 2 Comments »Recently, I have been working with to a number of companies via our Engagement Marketing Workshops We have worked with large media companies, a large newspaper group and a mobile operator. Not all the in the UK. I was asked the question, ...
A new digital era: predicts Bill Gates
Tuesday, January 8th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Generation C, Media, Mobile, Networks, News, Newspapers, Retail, Social Networks, Society, Television, Trends, Web/Tech | No Comments »Funny old world. In CDB we wrote Generation-C stands for the Community Generation. The defining and distinguishing characteristic for Gen-C is the continuous connection to and responding to digital communities. This is very different from any other communities. ...
ITV shares downgraded
Tuesday, January 8th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Media, Mobile, Social Networks, Television, Trends, Web/Tech | No Comments »Lehman brothers has downgraded its stance on ITV, saying traditional media companies are likely to face disruption from coming technology changes. Changing its outlook on the media sector to ?neutral? from ?positive?, Lehman downgraded ITV to ?underweight? from ?equal-weight?. Lehman ...
Scaling the database wall in the age of engagement
Monday, December 17th, 2007 Posted in 7th Mass Media, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Law, Media, Mobile, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | No Comments »Nice bit of thinking from Dave Winer in Amazon removes the database scaling wall Today, when a company raises VC, it's probably because their app has achieved a certain amount of success and to get to the ...
Lethal Bizzle says its cool being on the Blyk network
Monday, December 10th, 2007 Posted in 7th Mass Media, Advertising, Culture, Economics, Engagement Marketing, Generation C, Media, Mobile, Networks, Social Networks, Society, Trends, Web/Tech | 3 Comments »On Radio 1 Newsbeat there is a report on how Blyk is changing advertising. Bizzle says Its a way to get closer to your fans Newsbeat asked people about whether they saw advertising on the mobile as spam? The ...
Paranoid Android
Saturday, December 8th, 2007 Posted in 7th Mass Media, Advertising, Engagement Marketing, Generation C, Media, Mobile, Participation, Social Networks, Strategy, Trends, Web/Tech | No Comments »What happens when millons of people become developers?
Personal, Portable, Pedestrian: Mobile Phones in Japanese Life. And what has that got to do with us
Saturday, December 8th, 2007 Posted in 7th Mass Media, Advertising, Culture, Engagement Marketing, Generation C, Media, Mobile, Philosophy, Social Networks, Society, Sociology, Web/Tech | No Comments »Danah Boyd at Shift6 mentions a very highly regarded work Personal, Portable, Pedestrian: Mobile Phones in Japanese Life I will quote at length... One of the essays in this book, Misa Matsuda?s "Mobile Communication and ...
Heroes - Engagement Television
Saturday, December 8th, 2007 Posted in 7th Mass Media, Convergence, Culture, Engagement Marketing, Generation C, Media, Mobile, Participation, Social Networks, Television, Trends | No Comments »Heroes fully embodies the transformations taking place in entertainment: it is moving from an appointment medium, toward an engagement medium. The content of the show is not restricted to television, but unfolds across several media platforms. The show ...
