Social Marketing Intelligence and society
Wednesday, March 26th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Government & Politics, Media, Mobile, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Sorry to our readers that I have been somewhat absent - Tomi thought I had fallen off a cliff - the fact is I have been working on a number of rather time consuming projects. Anyway a lot to get through. We ...
New Business Models in online communities
Monday, March 17th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Economics, Engagement Marketing, Mobile, Strategy, Trends, Web/Tech | 1 Comment »I have never met Benjamin Joffe - but he is part of our global network as is Lars Cosh-Ishii from tokyo Benjamin recently presented in OZ and I wold like to share with your his thoughts ...
Oh - we had a community - Lessons from Nextel
Monday, March 17th, 2008 Posted in Engagement Marketing, Ethics, Mobile, Social Networks, Strategy, Trends | 2 Comments »A fascinating article on what Tomi blogged at at great length may I add on the Sprint/Nextel debacle. Nextel Communications Inc. (Nasdaq: NXTL - message board), once the poster child for high average revenue per user ...
Mobile Marketing Awards for Best Offering from a Service Provider - the winner is Blyk
Friday, March 7th, 2008 Posted in 7th Mass Media, Advertising, Engagement Marketing, Mobile, News, Strategy, Trends, Web/Tech | No Comments »JMac from Blyk tells it like no other This is great for Blyk, and also interesting - rumours run like a virus around Blyk, ie highly contagious, but one is not sure where they come from. For example Peggy Ann ...
Mobile applications: a new story of evolution
Wednesday, February 27th, 2008 Posted in 7th Mass Media, Convergence, Darwin, Distribution, Economics, Mobile, Trends, Web/Tech | No Comments »The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better ...
7th Mass Media and moblogging from Pakistan
Tuesday, February 19th, 2008 Posted in 7th Mass Media, Mobile, Networks, Social Networks, Trends, Web/Tech | No Comments »All Voices says SmartMobs is a very interesting site, at its beta version, organized around news events, user events and people. What I find most valuable so far about it is the empowerment of ...
Marketing in transformation - 2008
Sunday, February 17th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Economics, Engagement Marketing, Mobile, Trends, Web/Tech | 1 Comment »If 2007 was a seminal year in which converging technologies and mobile came to the fore in marketing. I suggest that 2008 will be equally if not more important. In Engaging communications at 3GSM I outlined my experiences ...
Engaging communications at 3GSM
Thursday, February 14th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Distribution, Economics, Engagement Marketing, Mobile, Social Networks, Trends | No Comments »I was at 3GSM in Barcelona this week. Manic is how I would describe it. I was there in the capacity as a board member of the Social Marketing Intelligence company Xtract In terms of Xtract we ...
Influentials are toast
Wednesday, February 6th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Philosophy, Social Networks, Society, Television, Trends, Web/Tech | 10 Comments »Is the Tipping Point Toast? This story has in fact come to me via a number of sources. So thank you all you kind hearted souls. :-) I am sure many have read the above post. The premise according to ...
6 feet of junk mail or a 29% response rate? Blyk shows the way
Friday, February 1st, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Social Networks, Trends, Web/Tech | No Comments »Its a bit of a no brainer really. There are a few themes here that I want to touch on. But this post relates to Blyk and where its recent results suggest where and how advertising money is going to ...
