Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ... Ratings:
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
Communities Dominate Brands [2]
Tuesday, April 26th, 2005In mobile technology weblog- Tomi Ahonen is interviewedQ. If you had to summarise the key message in your new book, Communities Dominate Brands, what would it be? A. The digitally connected and empowered customer-community ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Books, Convergence, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Society, Trends
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Admen failing to engage
Tuesday, April 26th, 2005Published in the media section of the Guardian yesterdayJim Hytner's article on how difficult it is for marketeers to reach consumers raises several interesting points (When the message doesn't get through , April 18) but could ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Engagement Marketing, Marketing, Media, Mobile, Participation
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Mobile world’s ‘connected community’ presents advertisers with a new challenge
Sunday, April 24th, 2005The publication of our letter in the Financial times on Thursday April 21. Tomi and I were responding to the article that had run in the FT "TV under threat". This is what we had to saySir, Your editorial "TV ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Marketing, Media, Mobile, Networks, Philosophy, Society, Strategy, Trends, Web/Tech
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U2 – communities – world poverty – texting
Friday, April 15th, 2005Related to our recent post on mobile phones and TV - speed of information - connection to networks - communities forming around issues etc. Rory Treffiletti of mediapost watched Bono embrace the digital age to bring ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Culture, Engagement Mobile, Ethics, Events, Generation C, Mobile, Participation, Trends
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Chaos theory
Wednesday, April 13th, 2005 In an epic 5,500-word front-page article in the April 4 print edition of Advertising Age , columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
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To replace TV? Mobile Phone says today’s FT
Thursday, April 7th, 2005Tomi has made comment on a front page article in today's FT on advertising agencies, mobile phones and TV on our blog dedicated to issues relating to our book.A fascinating front cover story in today's the ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Convergence, Engagement Mobile, Marketing, Mobile, Strategy, Trends, Web/Tech
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Communities Dominate Brands
Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
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Living in a converged mobile world
Monday, November 15th, 2004Today's Daily Telegraph unveils a music vending machine that allows people to buy and download songs in the street, at railway stations or in the pub. The kiosks, which transfer tracks to a mobile phone or personal music player for about ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Distribution, Economics, Generation C, Media, Mobile, Music, Trends
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Ad agencies sound the alert
Thursday, November 11th, 2004Back page of the Financial Times November 9th 2004 Ad Agencies sound the alert over the mobile phone. The principle outline of the piece is that the ad agencies are going to find it much harder to reach young people ... Ratings: (No Ratings Yet)
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Listen to Alan at SXSW
