The True Promise of the Mobile Society - Access, Communication & Business

Friday, October 3rd, 2008 Posted in 7th Mass Media, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Ethics, Generation C, Government & Politics, Marketing, Media, Mobile, Networks, Retail, Social Networks, Society, Trends | No Comments »

I am speaking at an event in Slovenia in November and I was asked to write something about my presentation. I thought it was worth sharing  It is often said that that what works in one country, does not work in ...

The Black Gold of the 21st Century - refined data

Tuesday, September 30th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Science, Strategy, Trends, Uncategorized, Web/Tech | 1 Comment »

An interesting piece/rant from Bob Garfield - SMLXL has written a whitepaper on Social Marketing Intelligence - the black gold of the 21st Century - please contact me alanm (AT) smlxtralarge (DOT) com We've stipulated already that display advertising as a ...

When Petrabytes seem like kilobytes - what comes next?

Monday, April 7th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Sciences, Marketing, Mobile, Networks, Retail, Science, Social Networks, Society, Web/Tech | 5 Comments »

Affirmation is a great and positive word and I have been feeling some affirmation recently and here is another small slice The concept of Web 2.0 is a dynamic, user-driven mesh of technologies Absolutely, and Carlota Perez in her book Technological ...

DoubleClicks view of the future

Saturday, April 5th, 2008 Posted in 7th Mass Media, Advertising, Broadcast, Convergence, Economics, Marketing, Media, Mobile, Strategy, Trends, Web/Tech | 1 Comment »

An interesting and indeed an engaging set of videos which are well worth looking at how media is evolving, how TV and the web will converge, how we will go increasingly mobile, how search and discovery will transform advertising ...

How consumer conversation will change business using Social Marketing Intelligence

Tuesday, April 1st, 2008 Posted in Culture, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Networks, Social Networks, Society, Statistics, Strategy, Trends, Web/Tech | No Comments »

Prive Waterhouse Coopers have published a report How consumer conversation will change business One consumer voice can morph into a community in minutes. Are you listening? They say - The speed and scale of consumer conversations can redirect entire markets - ...

Evolution of SMLXL

Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »

In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences.  We were some ...

Pop Idol: The fake plastic trees of reality TV of participatory democracy in close-up?

Sunday, October 1st, 2006 Posted in 7th Mass Media, Advertising, Broadcast, Culture, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Music, Participation, Social Networks, Society, Trends, Web/Tech | Comments Off

we have produced a whitepaper on Pop Idol. Here some excerpts, if you would like a pdf of the full document please contact alanm (AT) smlxtralarge (DOT) com Introduction Calvin and his tiger friend Hobbes are sledding down a hill ...

User preferences for a mobile lifestyle

Friday, October 28th, 2005 Posted in 7th Mass Media, Culture, Darwin, Distribution, Economics, Engagement Mobile, Marketing, Mobile, Trends | Comments Off

From the OxfordForum a recent study has the following as user preferences for mobile lifestyle Mobile coupon redemption Parking meter payment Loyalty cards Season tickets Credit/Debit cards Flight check-in Vending machine payment Retail checkout Marketing communications Using your mobile as a key.

Artists First - a new distribution model for music

Wednesday, October 12th, 2005 Posted in 7th Mass Media, Convergence, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Trends | No Comments »

Linking the many to many, passionate fans etc. Is something that Tomi and I passionately believe in. And that also today businesses are required to rethink how they go to market otherwise they face outside players coming into their once ...

First Massive Multi Player 3G Wireless Game

Thursday, August 18th, 2005 Posted in 7th Mass Media, Convergence, Culture, Engagement Marketing, Gaming, Generation C, Media, Mobile, Trends | Comments Off

Hong Kong based Artificial Life, Inc. announced the upcoming release of its first massive multi player 3G mobile game. The new game is based in its style and core functionality on the Company's award winning v-girl? and virtual ...