Archive for the ‘Messaging’ Category

Mobile futures

Saturday, January 21st, 2006I spoke at an event at Simmons and Simmons in the City on Thursday to about 185 people.The topic - The future of mobile.Tony Fish of AMF Ventures brought a crowd of enterprises, entrepreneurs and investors, ...

Communities Dominate Brands book reviews

Monday, January 16th, 2006Customers reviewsvia Books shop Date: 2005-09-20 Title: Brilliant This book is brilliant...I read it cover to cover in 6 hours. A must read for all those interested in integrated messaging and new media. Mark Barounos President of Marketing and SalesDate: 2005-06-21 Title: If you haven't ...

Communties Dominate Brands best book of 2005

Wednesday, January 11th, 2006The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...

RSS + SMS

Thursday, December 8th, 2005This post by Russell Beattie really got me excited.Pause.... I am becoming a tech head? Yikes !Russell says Yahoo! just enabled every blog and news service in the world to update 200 million American mobile consumers instantly. Every ...

whose media is it?

Wednesday, May 25th, 2005Adriana Cronin Lucas at the Big Blog Company posts about mobile operator 3's new moblogging service3, the UK's first video mobile network, announced the first mobile blogging service Its another halting step from mass media ...

Communities Dominate Brands

Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ...

Football, mobile phones and bird watching

Sunday, October 31st, 2004Premier League downloads could answer 3G operators' prayer reported the Financial TimesWhen Vodafone officially launches its 3G service on November 10, it will showcase a wide array of new services designed to persuade its customers to spend more ...

Coca Cola takes mobile engagement into Spain

Sunday, August 15th, 2004New Media Age reported on 18 June 2004 that Cokehad made one of its biggest commitments to mobile media to date, selecting Spain as the launchpad for a branded mobile internet community. The company's Mobile Community features mobile services ...

Disappearing channel scarcity

Monday, July 19th, 2004Seth Godin writes about his conversation with a friend in TV business. I find it interesting as it reflects the mindset of the TV industry and probably explains their current situation:Twenty years ago, everyone in the TV business believed in ...

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