The Digital Society
Friday, August 20th, 2004 Have you noticed the renewed excitement about "new media" this year The Sunday Times opined on July 11 in an article on the issues facing our digital society, Baffled by the new digital world.Its all ... Ratings:
(No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Broadcast, Convergence, Culture, Darwin, Distribution, Government & Politics, Media, Networks, Society, Trends, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: Broadcast, Convergence, Culture, Darwin, Distribution, Government & Politics, Media, Networks, Society, Trends, Web/Tech
Coca Cola takes mobile engagement into Spain
Sunday, August 15th, 2004New Media Age reported on 18 June 2004 that Cokehad made one of its biggest commitments to mobile media to date, selecting Spain as the launchpad for a branded mobile internet community. The company's Mobile Community features mobile services ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
Living in a mobile world
Sunday, August 15th, 2004 During much of the 1990s mobile phones were gadgets for techno-geeks. It was only at the end of the decade that the number of mobile phones started to accelerate past all others. But any annual statistics are reported in the ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: 7th Mass Media, Convergence, Culture, Marketing, Media, Mobile, Philosophy, Statistics, Strategy, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: 7th Mass Media, Convergence, Culture, Marketing, Media, Mobile, Philosophy, Statistics, Strategy, Trends
The Challenge of Customisation, operations and marketing
Saturday, August 14th, 2004There is a new dominant logic for marketing. This is about just in time rather than just in case marketing and marketing communications. But let's go back to 1939 Bound for glory America in Color 1939-43 presents an oddly startling ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Economics, Engagement Marketing, Marketing, Media, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Economics, Engagement Marketing, Marketing, Media, Trends
Advertising through games
Thursday, August 12th, 2004A few weeks ago, 20th July, the Branded Content Marketing Association (BCMA) hosted 'Advertising Through Games' event to explore the opportunities for advertisers presented by video games. The event, sponsored by (M)forma and IBM, and involving advertisers, agencies, branded entertainment ... Ratings: (No Ratings Yet)
Loading ... Comments: None. Add yours. »
Please wait
Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
What lies beneath
Wednesday, July 21st, 2004PR machine has an interesting observation in an article for Global PR blog week:Blogs are posing threats to Fortune 1000 brands and in order to meet the new brand threat that blogs pose, corporations are attempting to influence bloggers in ... Ratings: (No Ratings Yet)
Loading ... Comments: None. Add yours. »
Please wait
Posted in: Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs
The Elusive Definition of Marketing ROI
Tuesday, July 20th, 2004Interesting, although rather predictable, were the results of an exclusive survey on the marketing accountability and ROI released by the Association of National Advertisers (ANA) and Forrester Research yesterday. Jim Nail, Principal Analyst at Forrester Research, discussed the results at ANA's ... Ratings: (No Ratings Yet)
Loading ... Comments: None. Add yours. »
Please wait
Posted in: Advertising, Convergence, Economics, Marketing, Media, Statistics
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Convergence, Economics, Marketing, Media, Statistics
Even Longer Goodbye
Tuesday, July 13th, 2004P&G bankrolled commercial television and was the biggest spender on broadcast advertising. But P&G have realised that this dinosaur of a business model is no longer financially tenable. That the costs of marketing are rising whilst the effectiveness of that activity ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Retail, Statistics, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Retail, Statistics, Trends
Blogging the Observer
Monday, April 5th, 2004It was an interesting read, in Sundays Observer on blogging. Yet it seemed that the point was missed about the true nature and capability of blogging. The focus seemed about the egotistical nature of blogging, which is not wrong however, ... Ratings: (No Ratings Yet)
Loading ... Comments: 11. Add yours. »
Please wait
Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
(No Ratings Yet) Loading ...Please wait
Posted in: Citizen journalism, Culture, Darwin, Engagement Marketing, Engagement Politics, Engagement Research, Engagement Sciences, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Listen to Alan at SXSW
