when the world changes fundamentally, survival depends on fundamental change
Sunday, April 17th, 2005Re-reading Bob Garfields 'Chaos Scenario piece clearly demonstrates that more conventional marketing is no longer the answer, what is required is a different type of marketing, a new way of doing things. Garfield writes As technology increasingly enables fine ... Ratings:
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
Chaos theory
Wednesday, April 13th, 2005 In an epic 5,500-word front-page article in the April 4 print edition of Advertising Age , columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, iPTV, Law, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Quotes, Society, Strategy, Trends
Broadcast TV Networks rattled by DVR Inroads: Technology a Serious Threat to Ad Revenue
Tuesday, April 12th, 2005Although the broadcast networks publicly play down the impact of ad-skipping technologies, it was clear from a panel at last week's National Cable & Telecommunications Association conference that TV moguls see the spread of digital video recorders as a serious ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Darwin, Distribution, Economics, iPTV, Media, Trends, Web/Tech
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Duke University and the iPod
Thursday, April 7th, 2005OK, I have had my rant. This is what the Guardian Blog had to say had to sayRather than handing a 20GB iPod to every incoming student, as it did this year, only those attending courses that have ... Ratings: (No Ratings Yet)
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Posted in: Culture, Distribution, Engagement Education, Marketing, Media, Web/Tech
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The web is not the Internet
Wednesday, March 30th, 2005 TV News in a Postmodern World - Beyond the World Wide Web. Stuff I liked: People do not demand messages. The internet becomes powerful when it can truly deliver1). Need to know2). Need to buyAnd of course this becomes ever ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Society, Strategy, Web/Tech
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Posted in: Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Society, Strategy, Web/Tech
Clear channel to webcast music programs
Tuesday, March 29th, 2005From AdAgeAs competition from iPods, cable music networks, satellite radio and online music services intensifies, Clear Channel Radio is launching a weekly Web-based video program featuring live in-studio performances. Similar to MTV's Unplugged, Clear Channel will stream the program, called ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Darwin, Distribution, Economics, Generation C, Marketing, Media, Social Networks, Statistics, Strategy, Trends, Web/Tech
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Word of mouth the new black
Thursday, March 24th, 2005Just hot from my Inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth. Peer Pleasure: Teens ConnectAccording to comScore Media Metrix, more than ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs
Mass market, smart content?
Monday, March 21st, 2005Jackie Danicki at the Big Blog Company and posting on Samizdata raised some interesting issues about the the future of commercial TV in a post Digital Killed the Broadcast Star Jackie is in LA ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Marketing, Media, Networks, Trends
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Building a brand through a community
Thursday, March 17th, 2005My good friend Adriana at the Big Blog Company flipped a link over to me today about building a brand via a blog and a community, which I wished we could have shoehorned into our book ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
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Leave your mind open to what you are seeing
Monday, March 14th, 2005WHY WE MUST FORGE AHEAD INTO NEW METHODS OF ADVERTISING Marketers' Greatest Potential Is In Cutting-Edge Technologies Scott Donaton, editor of AdAge has some very interesting thoughts about the above title.The future is here. This isn't some dark vision of ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Darwin, Engagement Marketing, Marketing, Media, Participation, Trends
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Listen to Alan at SXSW
