RSS + SMS
Thursday, December 8th, 2005 Posted in 7th Mass Media, Advertising, Broadcast, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Networks, News, Social Networks, Society, Trends, Web/Tech | Comments OffThis post by Russell Beattie really got me excited. Pause.... I am becoming a tech head? Yikes ! Russell says Yahoo! just enabled every blog and news service in the world to update 200 million American mobile consumers instantly. Every ...
The Media wars way out west
Thursday, December 8th, 2005 Posted in Broadcast, Convergence, Darwin, Economics, Marketing, Media, Quotes, Trends, Web/Tech | Comments OffThe unbundling continues while others circle the wagons NBC is the latest to jump on the unbundled media wagon with an announcement that they, too, will be offering programs for iTunes download and viewing on the Video ...
Yahoo social search and communities of interest
Thursday, December 8th, 2005 Posted in Marketing | Comments OffFrom the Latitude blog Jackie Danicki says After reading last week's news that the web is the main research tool for car buyers, I found the new Yahoo Autos Custom very interesting. This is a US feature that ...
Sony get their knuckles wrapped
Thursday, December 8th, 2005 Posted in Marketing | Comments OffEFF sues Sony BMG ConsumerAffairs.com : The Electronic Frontier Foundation (EFF) has filed a lawsuit against Sony BMG, demanding that the company repair the damage done by the First4Internet XCP and SunnComm MediaMax software it included on over 24 million ...
Word of mouth - you just can’t beat it
Thursday, December 8th, 2005 Posted in Marketing | Comments OffA sharply written post from the boys at Red Couch Preacher Ben McConnell over at Church of the Customer points to statistics that indicate word of mouth marketing is the third largest budget item in ...
Who needs a TV network anyway?
Sunday, December 4th, 2005 Posted in Marketing | Comments OffOver at the Communities blog an interesting post on how broadcast can truly harness advocacy and utilse technology applied to engagement marketing for a TV show.
Google local for mobile
Sunday, December 4th, 2005 Posted in Marketing | Comments OffGoogle local for mobile Google says Take the power of Google local with you on your mobile phone Combining directions, maps, and satellite imagery, Google Local for mobile is a free download that lets you find ...
Google pay per call
Friday, November 25th, 2005 Posted in Marketing | Comments OffGoogle Dips Toe In Pay-Per-Call GOOGLE THIS WEEK BEGAN TESTING pay-per-call ads, in which users can click to be connected to a merchant or service provider via telephone. In Google's model, users click on an icon of ...
Video of Blunt single gets mobile premiere
Friday, November 25th, 2005 Posted in Marketing | Comments OffThis little ditty caught my eye this week Video of Blunt single gets mobile premiere the subtext: Wide range of artists to offer downloads first and Music trend is big driver in attracting 3G customers The video for ...
What’s your Antidote?
Thursday, November 10th, 2005 Posted in Advertising, Culture, Engagement Marketing, Engagement Research, Generation C, Marketing, Participation, Social Networks, Trends | Comments OffOut there in this big bad world is stuff that is going on which demonstrates that there are new and more exciting ways for brands and businesses to engage with their customers. To facilitate a completely different relationship with communities, which ...
