Archive for the ‘Marketing’ Category

Mobile my remote control for life: destination Japan

Sunday, February 28th, 2010It never ceases to amaze me that people, some people, refuse to accept that Japan has much to teach us in terms of how to market successfully, create killer advertising campaigns and do other cool stuff in which he mobilee ...

Tohato – one of the greats of engagement marketing on mobile

Tuesday, February 23rd, 2010Perhaps one of the most innovative FMCG launches anywhere - whilst others think that Buy One Get Free will suffice, Oh Well.Tomi Ahonen, my co-author of Communities Dominate Brands provides insight into the mechanics and success of the launch. And ...

Grow VC the Kiva of tech start ups

Tuesday, February 16th, 2010I am proud to introduce Grow VC which has some great heritage behind it. Not only the creators but also projects like Kiva, Artistshare, Galaxy zoo and Local Motors (More on networked economics). Here is the context,80% of the growth ...

Social media and mobile: my remote control for life bootcamp

Tuesday, February 9th, 2010Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of "social meeedijaa", but only from the context of online. In the end I could not take it any more and ...

Facebook dominates UK mobile usage

Saturday, February 6th, 2010Facebook accounts for nearly half of all the time people in the UK spend going online using their phones.This is really quite extraordinary which I picked up from the BBC via a hat tip from Tim Harrap (thank you Tim).People ...

Social media and mobile bootcamp

Saturday, February 6th, 2010Get your boots on and come on over to the Hospital on 16th Feb for an intimate and proactive session on how mobile plays, or should play a key role in any marketing communications strategy vs. being a peripheral addendum.I ...

System failure – agriculture

Wednesday, February 3rd, 2010Part of the premise of No Straight Lines (video), is that there is an entire system failure of an industrial approach to everything that we do. Part of that failure relates to agriculture. Patrick Holden spoke about it very eloquently ...

The story of txtEagle and the networked organisation

Sunday, January 31st, 2010We posted about txtEagle recently here Nathan Eagle, explains his extraordinary story, and, the extraordinary story of how our world is being transformed by mobile communications. Nathan's personal fascination is the African continent he talks about how Mpesa and SMS ...

GSK and the exporting of mental illness

Tuesday, January 26th, 2010After writing about Naomi Klein yesterday and the superbranding of politics. I came across a thought piece in New Scientist called Invasion of the mind snatchers by Ethan Watters.His story is one that around the world in different cultures, we ...

Obama and the superbranding of politics

Monday, January 25th, 2010My god Naomi Klein takes me back - No Logo is up there for anyone who is remotely interested in brands. And were I to draw up a time line of books I have read and how each book subsequently ...

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