TV advertising, the silent movie of the
Monday, October 18th, 2004Do I feel I'm missing out? That's the question I asked myself when I saw the new Guinness commercial.And the answer is: I don't feel I'm missing out. It's a great piece of film that (unfashionably) has a ...Accurate TV ratings in real time
Friday, October 8th, 2004Online TV ratings site offers instant ad campaign results reports Revolution magazineA new website has been set up for advertisers by TV planning agency Guerillascope that offers instant access to Barb TV viewing figures so they can tell ...Treat your staff as customers
Tuesday, October 5th, 2004Most large companies have some form of customer-relationship-management (CRM) software, but more than half of them are disappointed with it. Critics blame the software, but the real problem could be a failure to address the organizational challenges posed by any ...Differentiate or die
Friday, October 1st, 2004Making Differentiation Make a Difference is a recent article by Patrick Barwise and Se?n Meehan at Strategy and businessBarwise and Meehan sayWhat's wrong? When companies are so preoccupied with fiddling with individual products and brands, they ...From Interruption to Engagement
Wednesday, September 29th, 2004Linda Wolf, chairman and CEO of Leo Burnett Worldwide, offered her own assessment of the paradigm shift (in marketing communications), which she says involves exposure giving way to engagement, interruption giving way to permission, and broadcasting giving way to customization. So ... Ratings:
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Posted in: Advertising, Engagement Marketing, Engagement Research, Marketing, Media, Retail, Trends
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Posted in: Advertising, Engagement Marketing, Engagement Research, Marketing, Media, Retail, Trends
All in a tizz over TV advertising
Monday, September 27th, 2004Quick, Liquid And Agile, Marketers Look To Web For Post-TV Messaging A media critique by Wayne Friedman, is a comment on the latest developements in US TV advertising on Media Post. Friedman intelligently critiques what is happening with TV advertising ...Wasted Marketing Assets
Thursday, September 23rd, 2004For years Madison Avenue's leading thinkers have pondered the same fundamental question: which half of their advertising actually works. Now the industry's research authorities believe they've narrowed the answer down to about 20 percent. In what is likely the grandest ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Trends
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Trends
How to keep your customers? Use some common sense
Tuesday, September 21st, 2004Hally Suitt writing in Worthwhile wrote a post on customer retention on 14 September this year. This is what she saidI need a new cell phone -- new hardware -- and as I look at what my current wireless ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
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Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
How does a company reduce prices to a level lower than their operating expenses and still make money?
Monday, September 20th, 2004Is the question that Chris Hoyt asks writing for Reveries. Hoyt answers his own question:Well, this is exactly the problem that most supermarkets face today. Wal-Mart's 2004 average gross margin at 22.5 percent is now lower than ...Music moves online
Monday, September 20th, 2004September 18 2004 The Guardian Competition to slash cost of online music Reported that Stelios and easymusic had joined the fray in online downloads. The BPI estimates that online downloads have increased from 100,000 to 500,000 from the start of the year ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Music, Networks, Strategy, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Music, Networks, Strategy, Trends, Web/Tech
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