Archive for the ‘Marketing’ Category

My space - Why relationships beat controlled distribution

Friday, January 13th, 2006 Posted in Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Film, Generation C, Marketing, Media, Participation, Social Networks, Strategy, Trends, Web/Tech | Comments Off

News Corporation will start offering video downloads on its recently acquired myspace.com as it focuses on creating "more content and better content," said the chief executive, Rupert Murdoch. Speaking at a technology and media conference in Arizona, Mr Murdoch described ...

MTV, Microsoft band together for music service

Saturday, January 7th, 2006 Posted in Convergence, Culture, Darwin, Distribution, Economics, Engagement Research, Generation C, Marketing, Music, Participation, Strategy, Trends, Web/Tech | 1 Comment »

After promising to launch a digital music service for several years, MTV said Tuesday that it is close to releasing an online music mart that will throw it into competition with iTunes and Napster. Although offering few details, the ...

The rise of the perfect search

Friday, January 6th, 2006 Posted in Advertising, Darwin, Economics, Engagement Research, Generation C, Marketing, Media, Networks, Social Networks, Society, Strategy, Trends, Web/Tech | Comments Off

Or in other words search starts to get serious. As if it wasn't already. I have been reading John Battelle's book The Search and have got to a really interesting part about the semantic web Its about perfect ...

Motorola launches free mobile music service

Thursday, January 5th, 2006 Posted in 7th Mass Media, Advertising, Culture, Darwin, Distribution, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Social Networks, Society, Strategy, Trends, Web/Tech | Comments Off

Motorola have launched  iRadio The press release says The breakthrough Motorola iRadio solution will mobilize hundreds of commercial-free Internet radio channels and your personal music collection, letting you enjoy your favorite genres, artists, and tunes whether at home, in the car, ...

Would Jefferson have been a blogger?

Thursday, December 22nd, 2005 Posted in Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Ethics, Generation C, Government & Politics, Marketing, Media, Mobile, Networks, Participation, Philosophy, Politics, Social Networks, Society, Strategy, Trends, Web/Tech | Comments Off

FOR WHATEVER REASON, PROBABLY BECAUSE there have been so many recent advances in what we call "publishing," opportunities to cite the First Amendment have abounded of late. I know that I'm in a very small minority here, as a ...

A brighter future for newspapers in the 21st Century

Tuesday, December 20th, 2005 Posted in Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Marketing, Media, Newspapers, Participation, Philosophy, Quotes, Society, Strategy, Trends, Web/Tech | Comments Off

A bright picture for newspapers Circulations are falling, profits are dwindling and the internet is threatening to put us all out of work, but Kim Fletcher argues that journalism is thriving on new challenges. and I believe Kim ...

Why use your TV to watch repetitive drivel when you can plug your PlayStation into it instead

Monday, December 19th, 2005 Posted in Advertising, Broadcast, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Gaming, Generation C, Marketing, Media, Statistics, Strategy, Trends, Virtual Worlds, Web/Tech | 1 Comment »

Why indeed... Britons' love of TV goes down the tube The latest figures from the British Audience Research Board (BARB) show all five terrestrial channels have been hit hard - the victims, according to some experts, of unimaginative and ...

The road to perdition

Sunday, December 18th, 2005 Posted in Ethics, Law, Marketing, Social Networks, Web/Tech | Comments Off

How Sony became an ugly sister Since this is the time of the year for pantomime, how about one for a corporate audience? It's called Sony and the Rootkit and it's a true story. It tells of how a once-great ...

Search is nice

Monday, December 12th, 2005 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Generation C, Marketing, Media, Retail, Strategy, Trends, Web/Tech | Comments Off

Chop, Chop. Shop, Shop! HAVE YOU DONE YOUR HOLIDAY shopping yet? Come on. You need to get started. Start now. Start anytime. Start at 3 a.m. We don't care. The Web's open. Even if you haven't started, the number-crunchin' ...

Let them eat cake

Monday, December 12th, 2005 Posted in Advertising, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Philosophy, Quotes, Retail, Society | Comments Off

Anyone that knows me well, knows that I am a lifelong devotee and worshipper of the Apple brand. Indeed I have expoused the virtues of Apple many times at the SMLXL blog Which is why it pains me to the ...