Dynamic Google ads on TV?
Monday, January 30th, 2006 Posted in Advertising, Broadcast, Convergence, Darwin, Distribution, Economics, Marketing, Media, Networks, Retail, Social Networks, Strategy, Trends, Web/Tech | Comments OffInteresting article via the New York Times: This Time, the Revolution Will Be Televised Convergence is back, but it is not what it used to be. Following its release after about five years in the halfway house for overblown ...
Who owns the wisdom of the crowd?
Saturday, January 28th, 2006 Posted in 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Organisations, Engagement Politics, Ethics, Generation C, Government & Politics, Law, Marketing, Media, Music, Newspapers, Participation, Philosophy, Politics, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs | Comments OffI stumbled upon this post Who owns the wisdom of the crowd? by Jeff Jarvis who quotes Yochai Benkler A whole set of other behaviors that have grown up in the household, in friendships, in communities, the ...
Dance dance revolution deployed in the fight against obesity
Friday, January 27th, 2006 Posted in Culture, Education, Engagement Education, Gaming, Generation C, Marketing, News, Participation, Society, Web/Tech | Comments OffLove this a piece of engagement marketing W. Virginia uses dance video game to fight obesity Children in West Virginia's public schools will be required to play Konami Digital Entertainment Inc.'s popular "Dance Dance Revolution" video game under a deal ...
How the net is transforming news
Wednesday, January 25th, 2006 Posted in Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Generation C, Government & Politics, Marketing, Media, Networks, News, Politics, Society, Trends, Web/Tech | Comments OffVia the BBC The impact of the internet on news has the potential to transform the interaction between politics, media and the public, beyond recognition, argues the BBC's Director of Global News, Richard Sambrook. The argument is The ...
More reviews of Communities Dominate Brands
Tuesday, January 24th, 2006 Posted in 7th Mass Media, Administrative, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Events, Film, Gaming, Generation C, Government & Politics, Humour, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Retail, Science, Social Networks, Society, Sociology, Statistics, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV | Comments OffIn a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book "Communities Dominate Brands" provides a truly realistic glimpse into the way communities have affected the way we market. Communities ...
What have Ricky Gervais, Chris Moyles and three french maids have in common?
Monday, January 23rd, 2006 Posted in Culture, Darwin, Distribution, Engagement Marketing, Marketing, Media, Music, Statistics, Strategy, Trends, Web/Tech | Comments OffWell according to the Guardian they were top of the iTunes podcast chart last week. In less than two years podcasting has gone from the periphery of the internet to a mainstream digital platform, exploited by newspapers, broadcasters and amateur ...
Its more fun to join in
Monday, January 23rd, 2006 Posted in Advertising, Culture, Engagement Marketing, Marketing, Participation, Strategy, Trends | Comments OffFront page of the Media Guardian today Christian's mission Christian O'Connell, Virgin Radio's high-profile breakfast show signing who made his debut this morning, has been enjoying a spell of gardening leave and lie-ins since leaving his previous berth at ...
Quote of the day
Sunday, January 22nd, 2006 Posted in Engagement Marketing, Humour, Marketing, Participation, Philosophy, Quotes, Strategy | Comments Off"don't underestimate fun - engagement has a demonstrable ROI" via Plastic bag
Coke And CAA: A Rocky Branded Entertainment Marriage
Tuesday, January 17th, 2006 Posted in Marketing | Comments OffThe knives are out Coca Cola and Creative Artists Agency's complex, glamorous, relationship could be coming to a close--if reports are to be believed. Seems that Coke doesn't think it's getting much for its money these days. Not for the ...
Google and mobile
Friday, January 13th, 2006 Posted in 7th Mass Media, Advertising, Broadcast, Darwin, Distribution, Economics, Generation C, Marketing, Media, Mobile, Strategy, Trends | 1 Comment »google goes a little more mobile via Simon Waldman The whole mobile internet thing has kind of left me behind. Despite the hype, too many things are just too hard to find, too hard to use, or just well - ...
