Archive for the ‘Marketing’ Category

Mobile enterprise in Latin America

Wednesday, October 20th, 2010For two months this year, I travelled through Latin America on a speaking tour with Blackberry called, The Blackberry Collaboration Forum.My topic, was how mobile communications could enable businesses to be more effective, more engaged, to work smarter and leaner. ...

tattoos, identity and meaning [2]

Saturday, October 9th, 2010I am writing this post as my old friend David O'Hanlon asked a question to my post on Tattoo's, identity and meaning that I think requires a somewhat in-depth response. Patrick Skinner is a PHD student at Cambridge University, his ...

Helping companies grow in the networked world

Wednesday, September 29th, 2010What does a smart person do when relocated to another place where high-flying marketing jobs are not available? I was talking yesterday to Rebecca Caroe – she’s a marketing geek from way back with whom I’ve collaborated on a ...

The mobile patent wars [2]

Wednesday, September 22nd, 2010Where has the puck patent been for mobile?In my last blog I wrote about The Mobile Patent Wars and how it will also impact Mobile Marketing in the near future. It is an accepted view that patents will play a ...

The mobile patent wars

Monday, September 6th, 2010It is well recorded that one one of the reasons Apple decided to put their antenna on the outside of their iPhone was because Nokia has such a comprehensive patent portfolio on antenna's in mobile devices, it shied away from ...

How enterprise can benefit from mobile – Blackberry roadshow

Sunday, August 8th, 2010Tuesday night sees me flying to Brazil, to start the first leg of my tour with Blackberry through Latin America. My job to evangelize mobile communications that should today be a key and core component of enterprise strategy in this ...

Mobile changes the rules by how we can market goods, products and services

Thursday, July 29th, 2010Tomi Ahonen will tell you that in many many countries mobile penetration rates are 100%+, 120%+ and even 150%+, yet when it comes to discussions around, "Social Media", mobile gets scant look in, in reality. Yet even in the UK ...

Life is ahem – really, really local

Tuesday, July 13th, 2010Another great presentation that I discovered on how local news becomes - well, local again.So if you cannot truly give value back to your relevant community and stay relevant then you become irrelevant instead. Simples. The only thing I would ...

Linda Stone and human attention

Friday, July 2nd, 2010[caption id="attachment_5470" align="aligncenter" width="260" caption="http://www.flickr.com/photos/7577137@N04/2923238790"][/caption]The economist Herbert Simon, once wrote,What information consumes is rather obvious. It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention... The only factor becoming scarce in ...

All you need is love – MLove is all you need

Sunday, June 27th, 2010Last week I was speaking @ participating and co-creating in an event called MLove. Which was held in Beesenstedt in an old Schloss, in the middle of nowhere. When we landed in Altenburg, our driver said "welcome to nowhere. I ...

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