How consumer conversation will change business using Social Marketing Intelligence
Tuesday, April 1st, 2008 Posted in Culture, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Networks, Social Networks, Society, Statistics, Strategy, Trends, Web/Tech | No Comments »Prive Waterhouse Coopers have published a report How consumer conversation will change business One consumer voice can morph into a community in minutes. Are you listening? They say - The speed and scale of consumer conversations can redirect entire markets - ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
Pop Idol: The fake plastic trees of reality TV of participatory democracy in close-up?
Sunday, October 1st, 2006 Posted in 7th Mass Media, Advertising, Broadcast, Culture, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Music, Participation, Social Networks, Society, Trends, Web/Tech | Comments Offwe have produced a whitepaper on Pop Idol. Here some excerpts, if you would like a pdf of the full document please contact alanm (AT) smlxtralarge (DOT) com Introduction Calvin and his tiger friend Hobbes are sledding down a hill ...
Social engagement in virtual worlds
Saturday, July 29th, 2006 Posted in Convergence, Culture, Economics, Engagement Marketing, Film, Gaming, Generation C, Marketing, Music, Participation, Philosophy, Statistics, Trends, Virtual Worlds, Web/Tech | Comments OffFascinatiing blog by Nedra Weinreich Spare change Nedra says Okay, I'll admit it. I spent much of the night exploring Second Life, a virtual world that combines 3-D graphics, social interaction, events, commerce and entertainment. After reading a post ...
ITV = A licence to print money. Not anymore
Saturday, July 29th, 2006 Posted in Advertising, Broadcast, Convergence, Darwin, Distribution, Economics, Marketing, Messaging, News, Statistics, Strategy, Web/Tech | Comments OffA leader article from the Guardian on the parlous state of ITV. ITV may well become another example of what happens where utimately hubris leads organisations. Compare ITV with the BBC or indeed the Guardian, who have maintained high ...
A community of Landrovers
Saturday, July 22nd, 2006 Posted in Marketing | Comments OffLand Rover seeks out adventurous web users Land Rover is tapping into the trend for the user-generated content with the launch of a global community site that encourages people to tell tales of adventure. Internet users share their ...
What does the company of the future look like?
Monday, July 17th, 2006 Posted in Marketing | Comments OffI have been thinking about this topic for some time and it really bothers me. Because of my particular experiences as CEO at SMLXL, one can see that the greatest challenges is how organisations structure themselves to embrace and take advantage ...
Stormhoek: The Podcast
Monday, February 6th, 2006 Posted in Marketing | Comments OffStormhoek: The Podcast Is a fascinating glimpse into some marketing innovation Jason Korman of stormhoek is in conversation with Johnnie Moore and James Cherkoff These are some points that Jason makes in the ...
Tyres make better movies
Wednesday, February 1st, 2006 Posted in Marketing | Comments OffTyres make better movies We blogged about brands invading traditional media, such as the story about the 24 hour Audi TV channel launched here in the UK - see [ Audi channel launched ] and we also wrote about ...
Bubble haunts Hollywood
Monday, January 30th, 2006 Posted in Distribution, Economics, Film, Generation C, Law, Marketing, Media, Networks, Society, Strategy, Trends, Web/Tech | Comments Off2929 Entertainment are an interesting company they are about to release a film shot on HD called Bubble, directed by David Soderbergh simultaneously in cinemas and by video-on-demand. This has got Hollywood in a bit of a pickle - and ...
