Context is King
Monday, August 16th, 2004 Posted in Advertising, Culture, Darwin, Economics, Engagement Marketing, Marketing, Retail, Statistics, Strategy | Comments OffInterbrand has recently published the list of the top 100 brands, reported in design week 29 July 2004, Design Week By Mike Exon Apple and Amazon have made the biggest gains in brand equity this year, with ...
Coca Cola takes mobile engagement into Spain
Sunday, August 15th, 2004 Posted in 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy | Comments OffNew Media Age reported on 18 June 2004 that Coke had made one of its biggest commitments to mobile media to date, selecting Spain as the launchpad for a branded mobile internet community. The company's Mobile Community features mobile services ...
Living in a mobile world
Sunday, August 15th, 2004 Posted in 7th Mass Media, Convergence, Culture, Marketing, Media, Mobile, Philosophy, Statistics, Strategy, Trends | Comments OffDuring much of the 1990s mobile phones were gadgets for techno-geeks. It was only at the end of the decade that the number of mobile phones started to accelerate past all others. But any annual statistics are reported in the ...
The Challenge of Customisation, operations and marketing
Saturday, August 14th, 2004 Posted in Economics, Engagement Marketing, Marketing, Media, Trends | Comments OffThere is a new dominant logic for marketing. This is about just in time rather than just in case marketing and marketing communications. But let's go back to 1939 Bound for glory America in Color 1939-43 presents an oddly startling ...
Gone in 30 seconds. Marketing 2.0
Saturday, August 14th, 2004 Posted in Advertising, Broadcast, Convergence, Darwin, Engagement Marketing, Generation C, Marketing, Trends | 3 Comments »Frank Rose writing in Wired magazine has added to the weight of evidence proving that things in the world of media and television advertising are just not what they used to be in his article The Lost Boys. In fact Jim ...
Advertising through games
Thursday, August 12th, 2004 Posted in Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends | No Comments »A few weeks ago, 20th July, the Branded Content Marketing Association (BCMA) hosted 'Advertising Through Games' event to explore the opportunities for advertisers presented by video games. The event, sponsored by (M)forma and IBM, and involving advertisers, agencies, branded entertainment ...
Marketing to teens online
Monday, August 9th, 2004 Posted in Marketing | No Comments »McKinsey Quarterly has an article about what we know already. That markets are changing and fast and that media companies (and others) need to find a way to understand the underlying changes. US teenagers and young adults spend almost 17 hours ...
Brand Shifting
Wednesday, July 28th, 2004 Posted in Marketing | No Comments »Stowe Boyd of Get Real asks how blogging shifts the meaning, perception, and utility of brand... I maintain that a metaphorical shift of brand is taking place, analogous with the time shifting that real-time communication has engendered. Being able to touch ...
Brand crisis
Monday, July 26th, 2004 Posted in Advertising, Darwin, Engagement Marketing, Marketing, Trends | No Comments »Adverblog notes that big brands are having an hard time trying to stay on top and links to an International Herald Tribune an article by Claudia Deutsch who talks about AT&T's risky situation, whose brand supremacy is under assault from ...
What lies beneath
Wednesday, July 21st, 2004 Posted in Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs | No Comments »PR machine has an interesting observation in an article for Global PR blog week: Blogs are posing threats to Fortune 1000 brands and in order to meet the new brand threat that blogs pose, corporations are attempting to influence bloggers in ...
