Marketing | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for the ‘Marketing’ Category

So you wanna see the Rally Fighter @ sxsw

Friday, March 12th, 2010 I think I am becoming slightly American. Once upon a time I would have flinched at the word "awesome" or "awesomeness". I have been called awesome myself - but that was many years ago when I gave a speech in ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
211 views
Posted in: Alan Moore Speaking, Convergence, Culture, Engagement Marketing, Engagement Organisations, Generation C, Marketing, Participation, Strategy, Trends

21st Century economics: No straight Lines

Saturday, March 6th, 2010 Umar Haque is not a shy retiring wall flower and his recent post confirms that observation - but I don't disagree with his perspective either. And this is because in Technological Revolutions and Financial Capital Perez writes, about technologies cluster and ...

Ratings:

(1 votes, average: 4.00 out of 5)

Loading ...

Comments: None. Add yours. »
632 views
Posted in: Economics, Engagement Civil Society, Engagement Education, Engagement Organisations, Engagement Research, Ethics, Generation C, Government & Politics, Marketing, Media, Philosophy, Society, Strategy, Trends

Mobile my remote control for life: destination Japan

Sunday, February 28th, 2010 It never ceases to amaze me that people, some people, refuse to accept that Japan has much to teach us in terms of how to market successfully, create killer advertising campaigns and do other cool stuff in which he mobilee ...

Ratings:

(1 votes, average: 5.00 out of 5)

Loading ...

Comments: None. Add yours. »
377 views
Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Marketing, Media, Mobile, Trends, iPhone

Tohato – one of the greats of engagement marketing on mobile

Tuesday, February 23rd, 2010 Perhaps one of the most innovative FMCG launches anywhere - whilst others think that Buy One Get Free will suffice, Oh Well. Tomi Ahonen, my co-author of Communities Dominate Brands provides insight into the mechanics and success of the launch. And ...

Ratings:

(1 votes, average: 4.00 out of 5)

Loading ...

Comments: None. Add yours. »
487 views
Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized

Grow VC the Kiva of tech start ups

Tuesday, February 16th, 2010 I am proud to introduce Grow VC which has some great heritage behind it. Not only the creators but also projects like Kiva, Artistshare, Galaxy zoo and Local Motors (More on networked economics). Here is the context, 80% of the growth ...

Ratings:

(1 votes, average: 5.00 out of 5)

Loading ...

Comments: None. Add yours. »
586 views
Posted in: Alan Moore Speaking, Convergence, Culture, Darwin, Economics, Engagement Marketing, Engagement Organisations, Engagement Sciences, Generation C, Green tech, Marketing, Networks, Participation, Strategy, Trends, Web/Tech

Social media and mobile: my remote control for life bootcamp

Tuesday, February 9th, 2010 Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of "social meeedijaa", but only from the context of online. In the end I could not take it any more and ...

Ratings:

(1 votes, average: 5.00 out of 5)

Loading ...

Comments: None. Add yours. »
612 views
Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends

Facebook dominates UK mobile usage

Saturday, February 6th, 2010 Facebook accounts for nearly half of all the time people in the UK spend going online using their phones. This is really quite extraordinary which I picked up from the BBC via a hat tip from Tim Harrap (thank you Tim). People ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
635 views
Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends

Social media and mobile bootcamp

Saturday, February 6th, 2010 Get your boots on and come on over to the Hospital on 16th Feb for an intimate and proactive session on how mobile plays, or should play a key role in any marketing communications strategy vs. being a peripheral addendum. I ...

Ratings:

(1 votes, average: 5.00 out of 5)

Loading ...

Comments: None. Add yours. »
640 views
Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile

System failure – agriculture

Wednesday, February 3rd, 2010 Part of the premise of No Straight Lines (video), is that there is an entire system failure of an industrial approach to everything that we do. Part of that failure relates to agriculture. Patrick Holden spoke about it very eloquently ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
241 views
Posted in: Alan Moore Speaking, Economics, Engagement Civil Society, Ethics, Government & Politics, Law, Marketing, Philosophy, Society, Strategy, Trends

The story of txtEagle and the networked organisation

Sunday, January 31st, 2010 We posted about txtEagle recently here Nathan Eagle, explains his extraordinary story, and, the extraordinary story of how our world is being transformed by mobile communications. Nathan's personal fascination is the African continent he talks about how Mpesa and SMS ...

Ratings:

(1 votes, average: 5.00 out of 5)

Loading ...