Archive for the ‘Marketing’ Category

Assets & Access in the intention economy

Friday, June 17th, 2011My keynote that I gave at the Mobile Marketing Association conference this morning. Thank you Michael and Rebecca for [1] inviting me [2] looking after me so well.The presentation dealt with this idea: That mobile communications does not have to ...

Living, moving, visceral organisations

Wednesday, May 18th, 2011I came across this company Moving Brands today and thought - amazing. For the speakers of the American language, 'awesome'Moving Brands/ Moving World from Moving Brands on Vimeo.And the presentation of an evolving idea around what a brand for London ...

Dynamics of dense crowds

Monday, May 2nd, 2011Interesting article in The Economist on how crowds self organise -Existing models of crowd behaviour  treat moving masses of humanity as though they were fluids. This works, up to a point. But it often fails to predict the changes that ...

Qustodian the complete marketing channel

Monday, March 28th, 2011Brian Jacobs, is a partner with me involved with the innovative revenue-sharing Qustodian mobile commerce platform. Brian has written something that all media, agency, telco, brands should read and reflect upon.Brian writes,For several years now, it has been ‘the year ...

Mobile culture and commerce for cultural institutions

Wednesday, March 9th, 2011Today I spoke at a conference on how mobile communications can be transformative for cultural institutions - my keynote was called Assets and Access in the Cultural Sector. The overview of the event organised by Camerjam, CultureLabel.com and Spark are ...

What is local TV?

Wednesday, March 2nd, 2011Community purists fear just another national channel while others are sceptical of plan's commercial viability, is the byline of an article about the desire of Jeremy Hunt and others to create local TV in the UK.I don't think you need ...

Communities Dominate Brands in the top best books for starts ups

Wednesday, February 23rd, 2011When I read this I was quite chuffed - IN CDB Tomi and I went beyond the social media hype before it was hyped. The lesson is – when new communication tools are not only invented but ubiquitously adopted, they ...

Innovation, innovation, innovation

Wednesday, January 19th, 2011Here is the presentation that I gave on innovation and entrepreneurship at the HP's HQ in Cupertino, organised as part of the Global Entrepreneur week

Qustodian reaches 50k members in 4months

Monday, January 17th, 2011Following only 4 months of service from its launch in Spain on 1st  September, Qustodian, (Background info @dotopen) a new interactive mobile marketing channel that sends commercial messages and offers  to users based on their consumer preferences, ended the year ...

The Next Generation of Business Engagement aka Dave Evans [3]

Thursday, December 2nd, 2010Dave Evans is the author of Social Media Marketing; an hour of day, and has recently written and published Social Media Marketing; the next generation of business engagement, ("The Next Generation of Business Engagement" shows you how to apply collaborative, ...

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