Link Economy | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for the ‘Link Economy’ Category

Social media and mobile: my remote control for life bootcamp

Tuesday, February 9th, 2010 Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of "social meeedijaa", but only from the context of online. In the end I could not take it any more and ...

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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends

I get a 70% royalty for publishing my book

Thursday, January 21st, 2010 Quite extraordinary, I thought when reading about how Amazon is reaching out to authors in a manner that completely disintermediates publishing companies. And publishers as we know them are not happy campers at the moment. Arjan from Freedom Lab linked to ...

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Posted in: Books, Convergence, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Link Economy, Marketing, Trends, Web/Tech

The future of work=TxtEagle

Tuesday, January 19th, 2010 By the end of the month, a company called txteagle will be the largest employer in Kenya. The firm, started in its original form in 2008 by a young computer engineer named Nathan Eagle and, as of this coming June, ...

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741 views
Posted in: 7th Mass Media, Data, Economics, Engagement Civil Society, Engagement Mobile, Engagement Organisations, Ethics, Generation C, Government & Politics, Health, Link Economy, Media, Participation, Social Networks, Society, Trends

Networked television – we’ve only just begun

Wednesday, January 6th, 2010 Sang the Carpenters, all those years ago. The next decade will see the continuing transformation of television, with video becoming more personal and democratic as new networks subvert and transcend the broadcast model. Dr William Cooper of the convergent communications consultancy ...

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Posted in: 7th Mass Media, Broadcast, Convergence, Culture, Darwin, Data, Distribution, Economics, Generation C, Government & Politics, Law, Link Economy, Media, Mobile, Networks, Strategy, Television, Trends, Web/Tech, iPTV

Ahem google in case you don’t know sharing drives commerce

Saturday, December 5th, 2009 [caption id="attachment_4768" align="aligncenter" width="379" caption="http://www.flickr.com/photos/16230215@N08/4066005402"][/caption] WHY is Google winning? And what does it tell us about the future?A fortnight ago, Rupert Murdoch told Australian Sky that he would stop Google from indexing all of his content, preventing it from becoming a ...

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Posted in: Advertising, Convergence, Data, Economics, Link Economy, Marketing, Media, Newspapers, Retail, Social Marketing Intelligence, Strategy, Trends

Squaring up to the networked society

Friday, November 20th, 2009 Right on the heels of Foursquare’s API release, the location-based mobile application and game is announcing another big rollout to cities across the world. Just one month after releasing Foursquare () to 15 new cities in the US and Canada, ...

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Posted in: Data, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Participation, Society, Trends

The new rules of customer engagement

Friday, November 13th, 2009 I have been asked to make a presentation about the New Rules of Customer Engagement Monday 16th November organised by Canvas8 and takes place in the offices of the architects BDP. You can find out more information here. Also on the ...

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Posted in: Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Economics, Engagement Civil Society, Engagement Marketing, Engagement Organisations, Engagement Politics, Ethics, Generation C, Government & Politics, Identity, Law, Link Economy, Marketing, Media, Networks, Participation, Philosophy, Society, Sociology, Strategy, Trends

Piracy thrives because it meets an unmet demand

Thursday, November 12th, 2009 The Economist writes there is growing evidence that the plethora of new services adds up to an attractive alternative to piracy for many (see article). In June a poll of Swedish users of file-sharing software found that 60% had cut back ...

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Posted in: Advertising, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Link Economy, Marketing, Search Econmics, Trends

Murdoch, news, the truth and something inbetween

Wednesday, November 11th, 2009 Jay Rosen pointed to this on twitter - a great article about Rupert Murdoch, When Rupert Murdoch speaks, he's either lying or filibustering. The only sensible time to listen for him is when he's running silent. I agree with everything that Jack ...

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