Archive for the ‘iPTV’ Category

Communties Dominate Brands best book of 2005

Wednesday, January 11th, 2006The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...

Audi launches its own TV Channel

Friday, October 28th, 2005Audi has become the first car maker in the world to launch its own TV Channel. In order to do so, it first had to gain the first ever self-promotional licence, granted by Ofcom, setting a precedent in broadcasting regulations. Evidence ...

Ex-Freeserve boss delivers a stark message as viewers switch to new technology

Friday, October 7th, 2005 TV is under threat like never before, as viewer behaviour changes Accept it, [remould] your business to suit, or die on your arse. said John Pluthero to a Royal Television Society audience recently. Pluthero went on to point ...

The keys to the Kingdom are mine. How digitalisation put the ‘me’ into media

Friday, July 22nd, 2005Ed Richards, Senior partner strategy & Market Development at OfCom talking at the Westminster media forum had some very interesting things to say, about the evolving nature of media and communications . Ed Richards says:The traditional means of ...

AOL goes multimedia

Wednesday, July 13th, 2005 Leveraging the momentum from its record-setting online streaming of the Live 8 concerts this month, AOL today is expected to announce the creation of a partnered multimedia production company that will accelerate its live entertainment events online, as well ...

MTV goes broadband

Wednesday, July 13th, 2005MTV Networks Launches Two Broadband ChannelsMTV networks is launching two free, ad-supported broadband channels based on children's network Nickelodeon and music video network VH1, aimed at offering their viewers exclusive, Web-only content and content from the show's regular ...

Broadband coming to a powerline near you

Wednesday, July 13th, 2005Google, Hearst Corporation and Goldman Sachs have formed a tripartate venture to deliver broadband-over power lines.Current (we assume the pun is intended) is developing a market that would provide voice, video and data services over utility lines ...

Punctuated Equilibrium for Media & the High-Street

Thursday, June 23rd, 2005From the FT Friday June 17thFROM BRAND LEADER TO STRUGGLER IN 8 YEARS. The FT reports about how the internet has cannibalised the car rental firm Avis revenues and profitability. The Ft quotes an analyst that saysAvis Europe were arrogant in ...

Alan speaks to OgilvyOne in Barcelona

Sunday, May 15th, 2005 Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ...

Chaos theory

Wednesday, April 13th, 2005 In an epic 5,500-word front-page article in the April 4 print edition of Advertising Age , columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media ...

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