Nielsen study highlights growing power of online communities
Tuesday, February 7th, 2006 Posted in Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Generation C, Link Economy, Marketing, Participation, Social Networks, Society, Strategy, Television, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV | No Comments »The power of online communities is growing rapidly, according to new research, which highlights why traditional media firms such as News Corporation and ITV are snapping up community websites. According to Nielsen NetRatings PDF almost 1.8bn web ...
More reviews of Communities Dominate Brands
Tuesday, January 24th, 2006 Posted in 7th Mass Media, Administrative, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Events, Film, Gaming, Generation C, Government & Politics, Humour, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Retail, Science, Social Networks, Society, Sociology, Statistics, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV | Comments OffIn a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book "Communities Dominate Brands" provides a truly realistic glimpse into the way communities have affected the way we market. Communities ...
Searching for success in the interactive age
Tuesday, January 17th, 2006 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Generation C, Government & Politics, Law, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Retail, Social Networks, Society, Strategy, Television, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV | No Comments »Thought provoking Flooding the market with downloads of existing content and breaking up media conglomerates is no way to nurture a digital broadband revolution. Such knee-jerk responses by established media companies to unprecedented technology-driven changes in their business must soon ...
Communities Dominate Brands book reviews
Monday, January 16th, 2006 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Data, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Events, Film, Gaming, Generation C, Government & Politics, Health, Humour, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Retail, Science, Second Life, Social Networks, Society, Statistics, Strategy, Television, Travel, Trends, US Airways, Virtual Worlds, Web/Tech, Weblogs, iPTV, iPhone | No Comments »Customers reviews via Books shop Date: 2005-09-20 Title: Brilliant This book is brilliant...I read it cover to cover in 6 hours. A must read for all those interested in integrated messaging and new media. Mark Barounos President of Marketing and Sales Date: 2005-06-21 Title: If you haven't ...
Communties Dominate Brands best book of 2005
Wednesday, January 11th, 2006 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Data, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Organisations, Engagement Research, Engagement Sciences, Ethics, Events, Film, Gaming, Generation C, Government & Politics, Health, Humour, Law, Link Economy, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Science, Second Life, Social Networks, Society, Sociology, Statistics, Strategy, Television, Trends, US Airways, Uncategorized, Virtual Worlds, Web/Tech, Weblogs, iPTV, iPhone | No Comments »The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...
Audi launches its own TV Channel
Friday, October 28th, 2005 Posted in Advertising, Broadcast, Engagement Marketing, Marketing, Web/Tech, iPTV | Comments OffAudi has become the first car maker in the world to launch its own TV Channel. In order to do so, it first had to gain the first ever self-promotional licence, granted by Ofcom, setting a precedent in broadcasting regulations. Evidence ...
Ex-Freeserve boss delivers a stark message as viewers switch to new technology
Friday, October 7th, 2005 Posted in Advertising, Broadcast, Convergence, Darwin, Distribution, Economics, Film, Marketing, Media, Trends, Web/Tech, iPTV | Comments OffTV is under threat like never before, as viewer behaviour changes Accept it, [remould] your business to suit, or die on your arse. said John Pluthero to a Royal Television Society audience recently. Pluthero went on to point ...
The keys to the Kingdom are mine. How digitalisation put the ‘me’ into media
Friday, July 22nd, 2005 Posted in Advertising, Books, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Generation C, Government & Politics, Law, Marketing, Media, Mobile, Networks, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs, iPTV | Comments OffEd Richards, Senior partner strategy & Market Development at OfCom talking at the Westminster media forum had some very interesting things to say, about the evolving nature of media and communications . Ed Richards says: The traditional means of ...
AOL goes multimedia
Wednesday, July 13th, 2005 Posted in Convergence, Distribution, Economics, Media, Trends, Web/Tech, iPTV | Comments OffLeveraging the momentum from its record-setting online streaming of the Live 8 concerts this month, AOL today is expected to announce the creation of a partnered multimedia production company that will accelerate its live entertainment events online, as well ...
MTV goes broadband
Wednesday, July 13th, 2005 Posted in Convergence, Darwin, Distribution, Economics, Marketing, Media, Retail, Strategy, Trends, Web/Tech, iPTV | Comments OffMTV Networks Launches Two Broadband Channels MTV networks is launching two free, ad-supported broadband channels based on children's network Nickelodeon and music video network VH1, aimed at offering their viewers exclusive, Web-only content and content from the show's regular ...
