Wasted Marketing Assets
Thursday, September 23rd, 2004For years Madison Avenue's leading thinkers have pondered the same fundamental question: which half of their advertising actually works. Now the industry's research authorities believe they've narrowed the answer down to about 20 percent. In what is likely the grandest ... Ratings:
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Trends
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Trends
How to keep your customers? Use some common sense
Tuesday, September 21st, 2004Hally Suitt writing in Worthwhile wrote a post on customer retention on 14 September this year. This is what she saidI need a new cell phone -- new hardware -- and as I look at what my current wireless ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
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Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
Music moves online
Monday, September 20th, 2004September 18 2004 The Guardian Competition to slash cost of online music Reported that Stelios and easymusic had joined the fray in online downloads. The BPI estimates that online downloads have increased from 100,000 to 500,000 from the start of the year ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Music, Networks, Strategy, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Music, Networks, Strategy, Trends, Web/Tech
The “New Swiss Army Knife”
Friday, August 27th, 2004Adverblog writes: Guess what's the 21st century Swiss Army knife equivalent? The answer is on Reveries in an article by Scott Goodson, it's the mobile phone. This is something that SMLXL has been looking at for some time. ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Trends
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Trends
The New Digital Economics for Newspapers
Tuesday, August 24th, 2004 Life is Local say the Johnston Press. And here is the news Newspapers are on their knees, humbled by the new digital economics, declining into irrelevance, lacking investment, increasingly ignored by readers and scrabbling over a smaller advertising ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Society, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Society, Trends, Web/Tech
Mobile cultures
Saturday, August 21st, 2004Widely reported on the net and picked up by wired magazine. Keitai Deka is "the cell phone detective". It is a weekly show on Japan's BS-i channel. Each week she solves crimes with the help of her high-powered DoCoMo ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Philosophy, Trends
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Philosophy, Trends
Consumers: the next big player in consumer media?
Friday, August 20th, 2004A interesting article in MediaPost today about the power of the power of consumer-generated media (CGM). It relates the story of Peter Blackshaw, Intelliseek chief marketing officer, who had an unusual firsthand experience with the impact of online word-of-mouth. Blackshaw purchased ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Trends, Web/Tech, Weblogs
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Trends, Web/Tech, Weblogs
Coca Cola takes mobile engagement into Spain
Sunday, August 15th, 2004New Media Age reported on 18 June 2004 that Cokehad made one of its biggest commitments to mobile media to date, selecting Spain as the launchpad for a branded mobile internet community. The company's Mobile Community features mobile services ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
Gone in 30 seconds. Marketing 2.0
Saturday, August 14th, 2004Frank Rose writing in Wired magazine has added to the weight of evidence proving that things in the world of media and television advertising are just not what they used to be in his article The Lost Boys. In fact Jim ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Darwin, Engagement Marketing, Generation C, Marketing, Trends
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Advertising through games
Thursday, August 12th, 2004A few weeks ago, 20th July, the Branded Content Marketing Association (BCMA) hosted 'Advertising Through Games' event to explore the opportunities for advertisers presented by video games. The event, sponsored by (M)forma and IBM, and involving advertisers, agencies, branded entertainment ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
Listen to Alan at SXSW
