Communities Dominate Brands
Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ... Ratings:
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
Corporate America on the rack
Monday, February 7th, 2005Reported in the Financial Times February 7 2005 Verizon is taken to court in a civil class action - which signals to large corporations - that the customer is clearly in the driving seat. The FT reportsthe lawsuit against Verizon ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Strategy, Trends, Weblogs
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Web browser Firefox grows via socially networked media
Thursday, January 20th, 2005Mediapost talks about the increasing use and spread of the web browser Firefox. Developed by a non-for-profit organisation Mozilla. The browser has been downloaded for use 19 million times so far. And according to the Firefox website has happened in ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech
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No more interruptions, please
Tuesday, January 18th, 2005Whether it be making TV programmes, holding arts festivals or even launching a radio station, advertisers are funding new vehicles to promote their brands. The Guardian writes.Forays into this area have mostly been limited to branded vignettes on ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Participation, Trends
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Apple evangelism? Viral marketing?
Tuesday, December 21st, 2004An interesting story in wired Not only are Apple evangelists making their own ads and putting them out on the net. You can now iPodize your own images, says the article:Customers upload a digital snap, choose ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Participation, Philosophy, Social Networks, Web/Tech
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Fire your ad agency and get your neighbour to create your ads
Monday, December 13th, 2004From Wired MagazineSchool teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly 'going viral.' To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society, Web/Tech, Weblogs
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Things are not OK for many of today’s UK teenagers
Monday, December 6th, 2004 They are supposed to be the happiest days of our lives, yet British teenagers have among them the highest rates of obesity, binge drinking, cannabis consumption, sexually transmitted diseases and early pregnancy in the world claims The Observer ... Ratings: (No Ratings Yet)
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Posted in: Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs
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Posted in: Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs
Co-creating experiences, co-creating value
Sunday, November 28th, 2004My dear friend Adriana Cronin-lucas at the Big Blog Company drew my attention to a recent e-newsletter by trendwatching entitled customer made Tendwatching observes the debate that people are having about brands, products services, companies. And, making ... Ratings: (No Ratings Yet)
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Posted in: Citizen journalism, Convergence, Culture, Economics, Engagement Marketing, Engagement Research, Generation C, Media, Networks, Participation, Social Networks, Society, Travel, Trends, Web/Tech
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Advertising & video on demand
Tuesday, November 23rd, 2004Video on demand has reached critical mass, and advertisers have taken notice, reports the New York Times. Michael J. Wolf, global head of the media and entertainment practice at McKinsey believes that video-on-demand will become a significant way for ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Trends
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Easy Riders Raging Bulls from movies to searching for experiences
Thursday, November 18th, 2004In the book Easy Riders Raging Bulls , the impact of films on our culture is described thus in the words of Susan Sontag:It was at this specific moment in the 100 year history of cinema that ... Ratings: (No Ratings Yet)
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Listen to Alan at SXSW
