Communities take control
Friday, June 17th, 2005A great post by Mike Butcher over at Net Imperative which resonates with the themes and ideas of our book. Mike saysSimon Waldman, head of Guardian Unlimited, says modern media consumers want to create, control and challenge traditional ... Ratings:
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Posted in: Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Networks, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Networks, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
Connected Communities the biggest change to business since the Industrial Revolution
Tuesday, June 14th, 2005 Business Week cover story: says community-power biggest change since the industrial ageFirst it was the Economist cover story in March now Business Week also runs a cover story on the digitally connected consumer, the rapidly growing community capability derived through ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, News, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, News, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech
Demographics anyone?
Wednesday, June 8th, 2005 Cory Treffiletti at mediapost posts about how media planning needs to changeSounds like communities to me... In the "old days" you focused your planning on an initial demographic target, such as men 18-24 years of age, with HHI $35k-$50k, ... Ratings: (No Ratings Yet)
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Posted in: Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
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Posted in: Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
Yahoo and the 4C’s
Thursday, May 26th, 2005Yahoo! Offers Tailored Movie RecommendationsYAHOO! IS EXPECTED TO ANNOUNCE today the addition of individualized movie recommendations to Yahoo! Movies, with the help of personalization platform provider ChoiceStream. The service is intended to bolster Yahoo! Movies as a pre-viewing must-read, ... Ratings: (No Ratings Yet)
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Posted in: Culture, Economics, Engagement Marketing, Generation C, Marketing, Media, Strategy, Trends, Web/Tech
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Posted in: Culture, Economics, Engagement Marketing, Generation C, Marketing, Media, Strategy, Trends, Web/Tech
whose media is it?
Wednesday, May 25th, 2005Adriana Cronin Lucas at the Big Blog Company posts about mobile operator 3's new moblogging service3, the UK's first video mobile network, announced the first mobile blogging service Its another halting step from mass media ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Generation C, Marketing, Messaging, Participation, Social Networks, Web/Tech
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Posted in: 7th Mass Media, Convergence, Generation C, Marketing, Messaging, Participation, Social Networks, Web/Tech
Connectivity, Culture, Community and Commerce. Why it’s all happening on the web
Monday, May 23rd, 2005Peter Preston writing in yesterday's Observer made a comment which chimes perfectly with our book. He saidThere are times, times of profound upheaval, when one change seems to fit with another - then, suddenly, to change everything. ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Philosophy, Strategy, Trends
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Philosophy, Strategy, Trends
Alan speaks to OgilvyOne in Barcelona
Sunday, May 15th, 2005 Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona. Thank you OgilvyOne for inviting me. Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Events, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
The powerful medium of two-way conversations
Saturday, April 30th, 2005Adriana at the Big Blog Company found this great quote for all you blog sceptics out there. C'mon YOU KNOW WHO YOU ARE - I even met one or two last night at the ICA where I was ... Ratings: (No Ratings Yet)
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Posted in: Culture, Engagement Marketing, Generation C, Quotes, Social Networks, Strategy, Weblogs
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Posted in: Culture, Engagement Marketing, Generation C, Quotes, Social Networks, Strategy, Weblogs
The BBC & social media
Saturday, April 30th, 2005John Naughton writing in last weeks Observer, published an article Priceless thinking at the BBC. Essentially the BBC is going to produce a Creative Archive The BBC describes it thus a "pioneering new approach to public ... Ratings: (No Ratings Yet)
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Posted in: Broadcast, Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Research, Generation C, Media, Participation, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Broadcast, Convergence, Culture, Darwin, Engagement Civil Society, Engagement Marketing, Engagement Research, Generation C, Media, Participation, Social Networks, Society, Strategy, Trends, Web/Tech
Communities Dominate Brands [2]
Tuesday, April 26th, 2005In mobile technology weblog- Tomi Ahonen is interviewedQ. If you had to summarise the key message in your new book, Communities Dominate Brands, what would it be? A. The digitally connected and empowered customer-community ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Books, Convergence, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Society, Trends
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Posted in: 7th Mass Media, Books, Convergence, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Society, Trends
Listen to Alan at SXSW
