Football, mobile phones and bird watching
Sunday, October 31st, 2004 Premier League downloads could answer 3G operators' prayer reported the Financial Times When Vodafone officially launches its 3G service on November 10, it will showcase a wide array of new services designed to persuade its customers to spend more ...
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Posted in: 7th Mass Media, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Messaging, Mobile, Newspapers, Social Networks, Society, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Messaging, Mobile, Newspapers, Social Networks, Society, Trends, Web/Tech, Weblogs
Marketing Awakens
Thursday, October 28th, 2004 Published in the FT Creative Business 26 October 2004 I opened FT Creative Business today and thought I must be dreaming. It felt like at last I was reading about the real, threatened, exciting marketing world of 2004, rather than ...
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Trends
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Trends
Branding as we know it is dead
Friday, October 22nd, 2004 A really interesting discussion on gapingvoid about brands, their role, purpose, and the impact of blogging, the ever increasing importance of transparent communication with customers and communities of interest, both physical and virtual. My thoughts: Kids and people don't ...
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society
Bring on the gamers
Thursday, October 21st, 2004 Generation gaps are nothing new. But if John Beck and Mitchell Wade are right, those under the age of 34 think, learn and feel differently from everyone else. The root of this cognitive divide? Video games, since the 1980s ...
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Posted in: Books, Convergence, Culture, Engagement Marketing, Gaming, Generation C, Marketing, Media, Networks, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Books, Convergence, Culture, Engagement Marketing, Gaming, Generation C, Marketing, Media, Networks, Social Networks, Society, Strategy, Trends, Web/Tech
Image advertising is the new junk mail
Wednesday, October 20th, 2004 Mark Gimien writes about the state of advertising and how it is struggling to adapt to the well documented waves of change that are currently in motion. Ad agencies are currently overwhelmed with the suspicion that the language of ...
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Posted in: Advertising, Darwin, Generation C, Marketing, Trends
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Posted in: Advertising, Darwin, Generation C, Marketing, Trends
Sharing information is power
Wednesday, October 20th, 2004 Our good friend Tomi Ahonen posts on the tBBC blog that sharing information today is power. Ahonen says: this leads me to my favourite saying about this time. Before, during the Networked Age and always before, it ...
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Posted in: Convergence, Culture, Darwin, Generation C, Marketing, Networks, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
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Posted in: Convergence, Culture, Darwin, Generation C, Marketing, Networks, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs
Co-creation marketing
Wednesday, October 20th, 2004 Steve Ruebel writes on his blog Micro Persuasion about a community campaign orchestrated by a company called Mozilla and what he calls open source marketing. Interesting concept. what he actually means is co-creation. Where brand and customer co-create ...
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Generation C, Marketing, Participation, Social Networks
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Generation C, Marketing, Participation, Social Networks
The death of Mass Media?
Friday, September 24th, 2004 During a session at yesterday's Forecast 2005 entitled "Disruptive Technologies," a group of panelists debated the impact of various technologies such as DVRs and targeting software on the media business. The resolve presented to the group was: "Emerging technologies ...
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Gaming, Generation C, Media, Society, Trends, Web/Tech
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Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Gaming, Generation C, Media, Society, Trends, Web/Tech
Wasted Marketing Assets
Thursday, September 23rd, 2004 For years Madison Avenue's leading thinkers have pondered the same fundamental question: which half of their advertising actually works. Now the industry's research authorities believe they've narrowed the answer down to about 20 percent. In what is likely the grandest ...
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Trends
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Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Trends
How to keep your customers? Use some common sense
Tuesday, September 21st, 2004 Hally Suitt writing in Worthwhile wrote a post on customer retention on 14 September this year. This is what she said I need a new cell phone -- new hardware -- and as I look at what my current wireless ...
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Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
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Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Social Networks
