An open conversation with General Motors
Wednesday, February 23rd, 2005 Neville Hobson has a relevant and timely post on his blog. A conversation with Michael Wiley, Director New Media at GM. This caught our eye at SMLXL since we mention Bob Lutz Vice Chairman at General Motors - ...
Ratings: 
(No Ratings Yet)
Loading ...
Comments: Comments Off
899 views
Posted in: Convergence, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
(No Ratings Yet) Loading ...899 views
Posted in: Convergence, Culture, Engagement Marketing, Ethics, Generation C, Marketing, Media, Participation, Social Networks, Society, Trends, Weblogs
Communities Dominate Brands
Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ...
Ratings: (No Ratings Yet)
Loading ...
Comments: Comments Off
1,233 views
Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV
(No Ratings Yet) Loading ...1,233 views
Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV
Corporate America on the rack
Monday, February 7th, 2005 Reported in the Financial Times February 7 2005 Verizon is taken to court in a civil class action - which signals to large corporations - that the customer is clearly in the driving seat. The FT reports the lawsuit against Verizon ...
Ratings: (No Ratings Yet)
Loading ...
Comments: Comments Off
579 views
Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Strategy, Trends, Weblogs
(No Ratings Yet) Loading ...579 views
Posted in: Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Strategy, Trends, Weblogs
Web browser Firefox grows via socially networked media
Thursday, January 20th, 2005 Mediapost talks about the increasing use and spread of the web browser Firefox. Developed by a non-for-profit organisation Mozilla. The browser has been downloaded for use 19 million times so far. And according to the Firefox website has happened in ...
Ratings: (No Ratings Yet)
Loading ...
Comments: Comments Off
455 views
Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech
(No Ratings Yet) Loading ...455 views
Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech
No more interruptions, please
Tuesday, January 18th, 2005 Whether it be making TV programmes, holding arts festivals or even launching a radio station, advertisers are funding new vehicles to promote their brands. The Guardian writes. Forays into this area have mostly been limited to branded vignettes on ...
Ratings: (No Ratings Yet)
Loading ...
Comments: Comments Off
491 views
Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Participation, Trends
(No Ratings Yet) Loading ...491 views
Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Participation, Trends
Apple evangelism? Viral marketing?
Tuesday, December 21st, 2004 An interesting story in wired Not only are Apple evangelists making their own ads and putting them out on the net. You can now iPodize your own images, says the article: Customers upload a digital snap, choose ...
Ratings: (No Ratings Yet)
Loading ...
Comments: Comments Off
794 views
Posted in: Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Participation, Philosophy, Social Networks, Web/Tech
(No Ratings Yet) Loading ...794 views
Posted in: Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Participation, Philosophy, Social Networks, Web/Tech
Fire your ad agency and get your neighbour to create your ads
Monday, December 13th, 2004 From Wired Magazine School teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly 'going viral.' To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a ...
Ratings: (No Ratings Yet)
Loading ...
Comments: Comments Off
688 views
Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society, Web/Tech, Weblogs
(No Ratings Yet) Loading ...688 views
Posted in: Advertising, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society, Web/Tech, Weblogs
Things are not OK for many of today’s UK teenagers
Monday, December 6th, 2004 They are supposed to be the happiest days of our lives, yet British teenagers have among them the highest rates of obesity, binge drinking, cannabis consumption, sexually transmitted diseases and early pregnancy in the world claims The Observer ...
Ratings: (No Ratings Yet)
Loading ...
Comments: Comments Off
717 views
Posted in: Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs
(No Ratings Yet) Loading ...717 views
Posted in: Culture, Engagement Civil Society, Engagement Education, Events, Generation C, Society, Trends, Weblogs
Co-creating experiences, co-creating value
Sunday, November 28th, 2004 My dear friend Adriana Cronin-lucas at the Big Blog Company drew my attention to a recent e-newsletter by trendwatching entitled customer made Tendwatching observes the debate that people are having about brands, products services, companies. And, making ...
Ratings: (No Ratings Yet)
Loading ...
Comments: Comments Off
395 views
Posted in: Citizen journalism, Convergence, Culture, Economics, Engagement Marketing, Engagement Research, Generation C, Media, Networks, Participation, Social Networks, Society, Travel, Trends, Web/Tech
(No Ratings Yet) Loading ...395 views
Posted in: Citizen journalism, Convergence, Culture, Economics, Engagement Marketing, Engagement Research, Generation C, Media, Networks, Participation, Social Networks, Society, Travel, Trends, Web/Tech
Advertising & video on demand
Tuesday, November 23rd, 2004 Video on demand has reached critical mass, and advertisers have taken notice, reports the New York Times. Michael J. Wolf, global head of the media and entertainment practice at McKinsey believes that video-on-demand will become a significant way for ...
Ratings: (No Ratings Yet)
Loading ...
Comments: Comments Off
696 views
Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Trends
(No Ratings Yet) Loading ...696 views
Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Trends
Follow Alan Moore on Twitter.
