Archive for the ‘Generation C’ Category

Learning can no longer be seen as something that is done to children by teachers

Wednesday, July 16th, 2008 Posted in CDB, Culture, Education, Engagement Marketing, Ethics, Generation C, Government & Politics, Health, Media, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | No Comments »

And I could not agree more. A different approach for teaching our children is a report published by Charles Ledbeater and covered in the Guardian The word relationship drops in as does that qualifications aren't the only goal of an education, ...

Ask the PM on YouTube

Monday, July 14th, 2008 Posted in CDB, Engagement Marketing, Ethics, Generation C, Media, Participation, Society, Trends, Web/Tech | No Comments »

Emma Mulqueeny and I are going to hook up next week - we were kindly introduced by Euan Semple I was having a a rummage on her blog and came across this. I want to have a look ...

Analogue media presses the panic button

Thursday, July 10th, 2008 Posted in Advertising, CDB, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Media, Participation, Society, Trends | No Comments »

Trinity Mirror, the owner of the flagship daily and the largest regional newspaper group, sent tremors through an ad-dependent industry when it revealed a 12.6% fall in ad revenues over the past two months. Other regional publishers - Newsquest, publisher ...

The Four Principles Of Social Computing In Business

Tuesday, July 8th, 2008 Posted in CDB, Culture, Engagement Marketing, Ethics, Generation C, Participation, Philosophy, Social Networks, Society, Trends | No Comments »

Euan Semple and I met up yesterday to talk stuff about a project we want to do together. On his blog was a great piece of insight he had - Ffffound via wikipedia Whoever ...

De-schooling Society

Thursday, July 3rd, 2008 Posted in CDB, Culture, Education, Engagement Marketing, Generation C, Government & Politics, Participation, Society, Trends | 4 Comments »

Having lunch with a friend Sophia Parker, ex-Demos. She is the author of Unlocking Innovation. Why citizens hold the key to public service reform And perhaps also of relevance The Journey to the Interface. How public service ...

Technology and learning - a thought for the day

Thursday, July 3rd, 2008 Posted in CDB, Culture, Generation C, Government & Politics, Media, Philosophy, Trends, Web/Tech | 2 Comments »

In April 2006, Susan Greenfield sponsored a debate ( More ) in the house of Lords based around the impact of the latest technologies on the way young people might think and learn differently from previous generations. In her ...

Why the furniture of traditional advertising fails within a social media context

Wednesday, July 2nd, 2008 Posted in Advertising, CDB, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Participation, Philosophy, Social Networks, Trends | 1 Comment »

Dave Cushman at Faster future blogspot has put together a slide deck explaining the above principal | View | Upload your own Nice one Dave and JMac adds his own contribution All good stuff and of course this ...

Engaged Politics in the networked society

Monday, June 30th, 2008 Posted in Citizen journalism, Generation C, Government & Politics, Participation, Social Networks, Society, Trends | 1 Comment »

On Friday, citizen reporters, "broadcasting jockeys", members of Internet communities and bloggers gathered at the OhmyNews' fourth International Citizens Reporters' Forum held in Nurtikum Business Tower in Seoul. Under the theme "Candlelight 2008," they discussed how the candlelight vigils are ...

Ogilvy says: From Interruption to Engagement

Thursday, June 26th, 2008 Posted in Advertising, Engagement Marketing, Generation C, Participation, Society, Trends | 4 Comments »

All Companies must learn to move from interruption to inviting participation. For all marketing initiatives, this no longer means communicating by interruption, but by engagement Is what was written in CDB, waaaaaaay back in 2005 and in fact it was something ...

Social Media Will Change Your Business - Engagement by any other name

Wednesday, June 11th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs | No Comments »

Tomi and I did not use the word Social Media in CDB, but we did describe a phenomenon that we called the 4C's Commerce Culture Community Connectivity The once separate provinces of innovation, technology, economic activity, culture and communities are pulling together and converging into ...